Synopses & Reviews
MarketingBuilder is your time-saving solution for planning and implementing your organization's marketing strategy. This comprehensive workbook is from the JIAN family of best-selling and award-winning business software. It provides complete guidelines, thorough worksheets and a sample marketing plan to help you create a professional marketing and sales plan in minimal time. Step-by-step worksheets cover each part of the marketing plan: market analysis, marketing communications and the sales plan. Expert Insights provide practical business advice from writers and experts in marketing. And the Marketing Manager's Survival Guide supplies the day-to-day tools you need to implement plans and monitor marketing challenges.
Synopsis
This proven text will appeal to instructors who seek a strong strategic focus with completely integrated coverage of technology. The text provides thorough treatment of emerging markets, new technologies and hot marketing trends. All concepts and topics help students adapt to -- and strategically plan for -- changes in the marketing environment. This edition retains trademark early coverage of strategy and an overall strategic focus, with increased emphasis on critical thinking skills in marketing, global and relationship marketing. The content is enhanced by the exceptionally clear, interesting and lively writing style that is the authors' trademark, as well as an exciting new layout, strong pedagogy, and a streamlined supplements package.
Synopsis
This Express Version of MarketingBuilder by JIAN presents the essential elements of a marketing plan. Instructions, worksheets, and software templates have been condensed to focus on the basics of creating and implementing a marketing plan. Students are guided step-by-step through the preparation of each section of a marketing plan: market analysis, marketing communications and sales plan. Using the Express software templates and spreadsheets, students generate a complete marketing and sales plan.
About the Author
JIAN Tools for Sales, Inc.
Table of Contents
Introduction. PART ONE: MARKET ANALYSIS. How Do You Analyze a Market? Your Target Market. Your Customer. Your Competition. Your Product. Your Price. Your Risks. Information Resources. Market Analysis Worksheet. PART TWO: MARKETING COMMUNICATIONS. Marcom and Promotion. Sales Promotions. Sales Literature. Advertising. Public Relations. Trade Shows. Customer Service. Marketing Communications Worksheet. PART THREE: SALES PLAN. Sales Forecasting. Budget for Sales. Manage Your Sales. Sales and Distribution Channels. Sales Plan Worksheet. Appendix A: Resources. Appendix B: References. Index.