Synopses & Reviews
Shows sales and marketplace professionals how to effectively integrate their efforts with the overall manufacturing operation. Provides helpful advice on how to achieve accurate sales forecasts, improve delivery performance to customers and develop an effective marketing/manufacturing strategy.
Table of Contents
Competing in the Global Marketing.
Reach for the Sky.
Beyond Forecasting: The Leadership Role of Sales and Marketing.
Developing a Marketing/Manufacturing Strategy.
The Fine Art of Forecasting.
Building Effective Sales Plans.
Turning Plans into Reality: The Master Production Schedule.
Demand Analysis: Reducing Uncertainty of Demand.
Steps for Getting Started in Gaining a Marketing Edge.
Appendices.
Index.