Synopses & Reviews
Americans have come to tolerate, embrace and even champion many things that would have horrified their parents' generation-from easy divorce and unrestricted abortion-on-demand to extreme body piercing and teaching homosexuality to grade-schoolers. Does that mean today's Americans are inherently more morally confused and depraved than previous generations? Of course not, says veteran journalist David Kupelian. But they have fallen victim to some of the most stunningly brilliant and compelling marketing campaigns in modern history.
The Marketing of Evil reveals how much of what Americans once almost universally abhorred has been packaged, perfumed, gift-wrapped and sold to them as though it had great value. Highly skilled marketers, playing on our deeply felt national values of fairness, generosity and tolerance, have persuaded us to embrace as enlightened and noble that which all previous generations since America's founding regarded as grossly self-destructive-in a word, evil.
Author pulls back the veil of marketing-induced deception to reveal exactly when, where, how and why Americans bought lies that threaten the future of the U.S. A WND Book.
DAVID KUPELIAN'S CULTURE-WAR BESTSELLER IS NOW AVAILABLE IN PAPERBACK
Millions of Americans today accept ideas and behaviors that would have horrified all previous generations. Why?
Why have thousands of years of Judeo-Christian moral standards suddenly been abandoned? What's behind today's divorce epidemic? Why is public prayer being criminalized? Why are 3,000 innocent unborn children aborted daily? In this widely acclaimed expose, veteran journalist David Kupelian reveals the brilliant marketing strategies that have turned America upside down.
"Within the space of our lifetime, much of what Americans once almost universally abhorred has been packaged, perfumed, gift-wrapped, and sold to us as though it had great value. By skillfully playing on our deeply felt national values of fairness, generosity, and tolerance, these marketers have persuaded us to embrace as enlightened and noble that which every other generation has regarded as grossly self-destructive in a word, evil.
This meticulously researched book reveals how much of what Americans once almost universally abhorred has been packaged, perfumed, gift-wrapped and sold back to them by highly skilled marketers.