Synopses & Reviews
A compendium of practical ideas for marketing and promoting small business without spending much money. Presents useful ideas in an easy-to-read, step-by-step fashion. Includes suggestions for selling, advertising, publicity, promotion, and customer service, all designed for low-cost but effective implementation. Chapters cover creative marketing, high customer-leverage strategies, telephone sales, using part-time help, the yellow pages, business directories, plus a wealth of cheap, effective marketing tips. Includes a case history, bibliography, and suggestions for further reading.
Table of Contents
Creative Marketing.
Making it Easy on Your Customers.
High Customer-Leverage Strategies.
Capture'm Through Calls.
Using Part-time Help.
Stick Out Yellow Page Advertising.
Advertising in Business Directories.
Hock the Shop for Your Brochure.
Strategic Bulletin Boards.
Rubber Chicken Lunch Circuit.
The Underground Economy: Battering and Swapping.
Sixteen Cheap, Effective Marketing Tips.
Appendix: A Case History: a Shoestring Marketer's Grand Opening Plan.
Bibliography.
Glossary.
Further Reading.