Synopses & Reviews
Photography can be a competitive and unforgiving trade, however there are many strategies for professional success. This book is a resource for photographers of all kinds and demonstrates the many ways to manage a career in photography, while still earning enough money to support yourself, a family, your interests, your aspirations, and your passion.” Mastering the Business of Photography
offers insights into what happens when youre not shootingwhich is most of the timeand explains what you must do to further your career, make a living, and accomplish your personal goals. Topics include:
Organizing assignments from start to finish
Creating a plan and calculating risks
Building a standout portfolio
Anticipating financial matters
Working with clients
Negotiating a contract
And much more
For freelance photographers and for those employed by agencies as well, this guide is full of practical advice for navigating the world of photo work, coming from an industry professional with over forty years of experience.
About the Author
founded Tony Luna Creative Services, a Creative Consultancy, in 1971. He has worked as an Artist Representative and as an Executive Producer, and regularly works closely with artists. He has taught several classes in photography and art, and authored the book titled How to Grow as a Photographer
. He lives in Santa Barbara, California.