Synopses & Reviews
The foolproof guide to damage control from the “masters of disaster”
Whether you're a politician caught with his pants down, a publicly traded company accused of accounting improprieties, a family-owned restaurant with a lousy Yelp review or just the guy in the corner cubicle who inadvertently pushed "reply all," a crisis doesnt have to be the make-or-break moment of your career. For those of us that arent natural spin doctors, its hard to resist the impulse to cover your tracks, lie, or act like nothing happened. But resist you must!
In Masters of Disaster, Christopher Lehane and Mark Fabiani, reveal the magic formula you need to take control when its your turn to be sucked into the vortex of the modern spin cycle. Covering the ten commandments of damage control, and based on their work for clients like Bill Clinton, Goldman Sachs and Hollywood studios, the authors outline the strategies that can make real time news alerts, Twitter trend lines and viral videos work for you rather against you. Full of both lively personal anecdotes and hard-knuckled straight talk, this is a must-read for anyone who wants to emerge with their reputation intact.
"This timely survey of recent PR crises (which even draws on the July 2012 Louis Freeh report on Penn State) will likely stand as the go-to manual for the foreseeable future. Lehane and Fabiani are well positioned to distill the lessons of the baseball steroid scandal, Tiger Woods's infidelities, and Anthony Weiner's obscene tweets into clearly articulated principles of crisis responses (e.g., full disclosure; don't feed the fire); they served on the 'rapid-response' team for the Clinton White House. With filmmaker Guttentag, Lehane and Fabiani contrast thoughtful and effective responses with ineffective ones, noting, for example, how Eliot Spitzer quickly rehabilitated himself after resigning as New York's governor for patronizing prostitutes, and how John Kerry's presidential campaign made a fatal error in not moving promptly to rebut the Swift Boat campaign. The authors also make plain how much things have changed in the age of Twitter, where negative stories can spread electronically around the world in a microsecond, necessitating contingency plans that can get the responses out as soon as possible. Agent: Mel Berger, WME." Publishers Weekly (Starred Review) Copyright PWxyz, LLC. All rights reserved.
Whether you're a politician in the spotlight, a multinational corporation, or just the guy in the corner cubicle who has inadvertently pushed "reply all," a crisis is often a make-or-break moment and must be addressed carefully and immediately, since virtually everything is at stake. More and more high-profile executives, companies, and publicists are looking for the magic formula that will not only protect them from disaster but deliver them when the worst strikes. Based on work they have done for scandal-dogged clients like Bill Clinton, Goldman Sachs, and Lance Armstrong, Chris Lehane and Mark Fabiani show how to get the media on your side, meet your detractors head-on, and emerge from a setback looking better than ever. Full of both lively anecdotes and hard-knuckled straight talk, this is a must-read for executives, politicians, and anyone else who needs to think fast under the microscope.
Whether youre a politician caught with his pants down, an investment bank accused of accounting improprieties, or even a family-owned restaurant with a lousy Yelp review, a crisis doesnt have to be the make-or-break moment of your career. Correctly managed, even the most embarrassing “reply all” can quickly become a thing of the past. In Masters of Disaster, Christopher Lehane and Mark Fabiani, reveal the magic formula you need to take control when its your turn to be sucked into the vortex of the modern spin cycle. Covering the ten commandments of damage control, and based on their work for clients like Bill Clinton, Goldman Sachs and Hollywood studios, the authors outline the strategies that can make real time news alerts, Twitter trend lines and viral videos work for you rather against you. Full of both lively personal anecdotes and hard-knuckled straight talk, this is a must-read for anyone who wants to emerge with their reputation intact.
About the Author
Named a “Master of Disaster” by Newsweek and the “Master of the Political Dark Arts” by The New York Times, Christopher Lehane is a partner in the strategic communications firm Fabiani & Lehane, which provides high level counsel to corporate, entertainment, political and professional sports clients facing complex challenges typically involving some combination of the law, finance, government affairs and communications. His firm has represented the likes of Goldman Sachs, Lance Armstrong and Hollywood studios. Lehane, whose career began in Democratic politics and who continues to be active as a political consultant, served in various positions in the Clinton-Gore Administration during the 1990s, including Special Assistant Counsel to President Bill Clinton, Press Secretary for Vice President Al Gore and Counselor to Housing and Urban Development Secretary Andrew Cuomo (now the Governor of New York). A Lecturer in Management at the Stanford Graduate School of Business, Lehane is a regular commentator and speaker on the art of damage control. He graduated from Harvard Law School in 1994 and from Amherst College in 1990 and lives in San Francisco, CA with his wife, Andrea, and two sons, Dominic and Quincy.
Bill Guttentag is a two-time Oscar-winning feature film and documentary writer-producer-director. His films include the dramatic features Live!, starring Eva Mendes and Andre Braugher, and Knife Fight starring Rob Lowe, Julie Bowen, and Carrie-Ann Moss. His documentary features include Nanking, which premiered at the Sundance Film and Festival and Soundtrack for a Revolution Soundtrack for a Revolution which had its international premiere at the Cannes Film Festival.
In 2003 he won an Oscar for the documentary Twin Towers. He has also has received a second Oscar, three additional Oscar nominations, a Peabody Award, three Emmy Awards, two Writers Guild Award nominations, and a Robert Kennedy Journalism Award. His films have been selected for the Sundance Film Festival three times, and have played and won awards at numerous American and international film festivals. They have also received a number of special screenings internationally and in the US, including at the White House.
He was an executive producer and creator of the non-fiction series Law & Order: Crime & Punishment which ran for three seasons on NBC. His first novel, Boulevard, was published by Pegasus Books/W.W. Norton in 2010. He was a John S. Knight journalism fellow at Stanford University and since 2001 he has been a lecturer at the Graduate School of Business at Stanford.