Synopses & Reviews
Media and Communication Research Methods is a clear and comprehensive guide to the entire process of a media and communication project, from planning to presentation. Written by two highly experienced researchers, this book shows students how to ask the right questions and how to successfully address these with the right methods. Starting with an overview of the changing international contexts and trends in media and communication approaches, individual chapters then focus in on the various kinds of media and communication research. In addition, a handy glossary explains all of the key terms covered.
Featuring up-to-date case studies, Media and Communication Research Methods places emphasis on the tremendous scope of the internet as a tool and resource for - and an object of - research, and explores the exciting advances in the digital management, processing and analysis of media and communication research data.
Synopsis
Building directly on the success of its predecessor, Mass Communication Research Methods, this book provides a clear and accessible introduction to key research methods, approaches and tools available for the study of media and communication processes. This book provides a new focus on current topics, such as "ethics," "research questions," and "markets and corporate trends," and adopting a considerably more global perspective. Offering both a clear understanding of the research process and directing the student to suggested research resources, the book will be an invaluable tool for students and researchers alike.
Synopsis
Media and Communication provides a clear and accessible introduction to key research methods, approaches and tools available for the study of media and communication processes. It provides a new focus on current topics, such as 'ethics, ' 'research questions, ' and 'markets and corporate trends, ' and adopts a considerably more global perspective.
Synopsis
Building directly on the success of its predecessor, Mass Communication Research Methods, this book provides a clear and accessible introduction to key research methods, approaches and tools available for the study of media and communication processes. This book provides a new focus on current topics, such as "ethics," "research questions," and "markets and corporate trends," and adopting a considerably more global perspective. Offering both a clear understanding of the research process and directing the student to suggested research resources, the book will be an invaluable tool for students and researchers alike.
About the Author
ANDERS HANSEN is Lecturer and Course Director at the Centre for Mass Communication Research at theUniversity of Leicester, UK
SIMON COTTLE is currently Professor and Director of the Media and Communications Program at the University of Melbourne, Australia.
Table of Contents
PART ONE * Introducing Media, Research, Methods * PART TWO * Getting it Right: Conducting Ethical Research * Getting it Done: The Research Process from Puzzle to Presentation * PART THREE * Media Policy, Markets and Corporate Trends: Researching Media Environments * Inside the Producers' Domain: Ethnography * Measuring Output: Content Analysis * Text and Talk: Linguistic, Discourse and Conversation Analysis * Forms and Features: Narrative and Structural Analysis * Symbols, Semiotics and Spectacle: Visual Analysis * Measuring Audiences: Survey Research * Interpreting Audiences: Focus Groups. Editing Groups, and Personal Histories * PART FOUR * Dealing with Data: Computers and Analysis software * Sources and Resources: A researchers Compendium * References