Synopses & Reviews
Media and Society
explores the media's influence in our world, providing a comprehensive introduction to the main concepts and theories used in media studies. It analyzes representations of the world found in advertisements, film, television, photographs, language, and music. The fourth edition of this book continues to provide an accessible and student-friendly analysis of the relationship between media and society and includes many examples, definitions, issues, questions, and explanations to aid students' understanding.
* New chapter on new media and technological developments (Chapter 7)
* Increased emphasis on the political nature of media and new media
* Updated case studies and "Issues" boxes, which encourage students to reflect further on the issues discussed in each chapter
* Margin notes and design to make the text simple for students to navigate
Media and Society: An Introduction examines the role of the media in contemporary society and analyses representations of the world found in advertisements, film, television, photographs, language, and music. It clearly and simply presents theoretical approaches and includes many examples, definitions, issues, questions, and explanations to aid students' understanding.
Table of Contents
Figures and Plates
Introduction: The 'Media-world'
PART 1: GETTING READY: THE MEDIA AND MEDIA STUDIES
1. Defining the Media
2. Media Studies
3. What Do the Media Do to Us? Media and Society
4. What's in a Name? Language and the Social Construction of Reality
5. Mediation and Representation
6. Texts, Meanings, and Audiences
7. New Media and Technological Development
PART 2: PICTURES: SEMIOTIC ANALYSIS
9. Reading Images and Advertisements
10. Model Essay: Semiotic Analysis of an Advertisement
PART 3: MAKING SENSE: DISCOURSE, IDEOLOGY, AND HEGEMONY
11. Defining Discourse and Ideology
12. Where are Discourses and Ideologies Found?
13. Dominant Ideology and Hegemony
14. Culture Jamming and Counter-hegemony
PART 4: STORIES: APPROACHES FOR NARRATIVE ANALYSIS
15. Genres, Codes, and Conventions
16. The Language of Film: American Beauty
17. Narrative Structure and Binary Oppositions
18. Documentary and Reality TV
19. Why Stories?
PART 5: MEDIA AND IDENTITY: REPRESENTATION, IMPACT, AND INFLUENCE
20. Feminism, Postfeminism, and Ideologies of Femininity
21. Ideologies and Discourses of Masculinity
22. Ethnicity, Ideology, and the Media
23. Stars and Celebrities
PART 6: BUT THEY KEEP MOVING THE POSTS: POSTMODERN AND GLOBAL PERSPECTIVES
25. Globalisation and Technological Development