Synopses & Reviews
This is an in-depth survey of the world of advertising media strategy and planning in a workbook format. Each chapter has full summary of key ideas, principles, and concepts followed by exercises that require practical application. It can be used as a standalone text or as a companion to another media text.
About the Author
Dickinson had a 225-year career in advertising agency and client-side media planning and management. He has been a professor of Advertising Media for nearly 20 years, currently at Portland State University.