Synopses & Reviews
This is a manageable introduction to all the theories and approaches that make up media studies. The book is accompanied by extensive textual and online resources to give readers guidance at every step. Offering a truly global approach, this is a cutting edge text for todays students seeking to understand worldwide media, past and present.
Synopsis
PART I: CONVERGENCES Introduction.- Technologizing the World.- A Global View.- PART II: THEORIES Classics in Media and Effects.- Classics in Media and Ideology.- Classics in Reasoning About Information and its Ownership.- PART III: CONTENT, AUDIENCES AND EFFECTS Information Warfare and Modern Propaganda.- Transforming Cultures.- Brand China and Bollywood India.- PART IV: STRUCTURES AND ORGANISATION Governance and Digital Identities.- Interactive Media and News.- Media Economics.- Games.- Media Research.- Conclusion.
About the Author
MARK BALNAVES is Professor of New Media at Edith Cowan University, Australia.
STEPHANIE HEMELRYK DONALD is Director of the Institute for International Studies at University of Technology, Sydney.
BRIAN SHOESMITH is Adjunt Professor of Communication and Contemporary Arts at Edith Cowan University, Australia.
Table of Contents
Introduction
A Global View
PART I: KEY CLASSICS
Classics in Media and Effects
Classics in Media and Ideology
PART II: KEY EMPIRICAL TRENDS
Games in the Era of Age Compression
Interactive Media and the Media Professions
Information Warfare
Transforming Cultures
PART III: KEY DEBATES
Governance and Digital Identities
The Information Commons
Media Research
Conclusion