Synopses & Reviews
Filled with provocative, timely articles from the popular press, media trade publications, and academic journals, this reader will provide depth and context to your understanding of the mass media.
Description
Includes bibliographical references (p. 481-483) and index.
Table of Contents
PART ONE: THE GUTENBERG GALLERY. 1. Welcome to Mediamerica, Mediaworld. 2. Books: The Permanent Press. 3. Newspapers, Part One: The Evolution of American Journalism. 4. Newspapers, Part Two: Contemporary American Journalism. 5. Magazines: The Variety Store. PART TWO: ELECTRONIC