Synopses & Reviews
A book of media theory in accessible language, the basic claim ofthis volume is that contemporary media technology has made sex subject to the same pressures of mass-media conformity as any otherpublic activity. However, the book is not about technology or cross-cultural views of sexuality. The author's focus is on sexualscripts, which are mass-media stereotypes about what European and American people are supposed to want, be, and do sexually. Chaptersfocus on media scripts of heterosexuality in the US, in Europe, of gay sexuality, of alternative (kinky) heterosexual sexualities,sexuality and medicine, sexuality and age, and how gender and heterosexuality stereotypes are reinforced in sex advice media. Thediscussion is largely limited to stereotypes involving the roles of white middle-class men, and the analysis is of forms of mass mediathat do not directly show people engaged in sex. The author is against the stereotypes she writes about, and particularly definescomic parodies of these stereotypes as examples of them. However, the book does not define any ways of depicting sexuality,particularly male sexuality, that are acceptable. The theory used here is constructivist. No images of the media analyzed in the text are included.Annotation ©2015 Ringgold, Inc., Portland, OR (protoview.com)
This book makes a unique contribution to the field of media studies by analyzing the perpetuation of sexual scripts through news articles, films, TV shows, lifestyle magazines, advertisements, and other forms of popular mediated culture. Focusing on cultural differences between North America and Europe, the book catalogues and contextualizes common sexual scripts by looking at the ways in which people have or do not have sex, eroticize each other's bodies, penetrate each other's bodies, and give meaning to all these activities.
Other such analyses have explored whether, when, and why people decide to have sex, and so on. This book instead focuses on how the sexual interaction itself is culturally scripted to occur - what sequence of events takes place after a couple have decided to have sex. While the first half of the book catalogues sexual scripts in a general way, based on geography and sexual orientation, the second half is framed around sexual discourses associated with some degree of shame and social stigmatization. The book ends by addressing the hegemonic perpetuation of mediated sexual scripts across cultures and the role of sexuality in fourth-wave feminism.
Mediated Eros is suitable as the primary or secondary text in seminars on media, culture, and sexuality, and would also be of interest to journalists and freelance writers whose work explores the sociocultural construction of sex and the sexual self.