Synopses & Reviews
Here in Meet Mr. Product you'll find a vibrantly colorful tribute to such pop-culture icons as the Jolly Green Giant, natty Mr. Peanut, the cute little Morton Salt Girl, and the countless other advertising characters who have been helping us navigate the grocery aisles and choose our products for years. Offering up a bustling gallery of over 500 spokescharacters, this chunky compendium charts the origins and development of the advertising character and gives brief glimpses into some of their most intimate secrets. (Did you know that the Michelin Man has been spotted with glamorous ladies on his arm? Or that Borden's Elsie the Cow was married to Elmer of household glue fame?) Famous faces and a host of recently rediscovered characters fill Meet Mr. Product's pages to bursting.
Synopsis
Meet Mr. Product! Meet Chiquita, Tony the Tiger, Elsie the Cow, and hundreds more well-known and not-so-well-known personalities in this colorful celebration of the history and art of advertising characters.
About the Author
Warren Dotz is a pop culture historian, collector, and author of five books on American advertising, including
What a Character! An authority on product-label art, his commentary has appeared in
Advertising Age,
Brandweek, and the
New York Times Magazine. He lives in Berkeley, California.
Masaud Husain is a graphic designer and principal of Studio West Design in San Francisco.
Table of Contents
Introduction 8
Food: Meet Miss Fluffy Rice 34
Drinks: Meet Mr. Coffee Nerves 64
Kids' Stuff: Meet Mr. Wiggle 92
Dining: Meet Mister Donut 124
Technology: Meet Mr. Tech 154
Automotive: Meet Mr. Diesel power 184
Home: Meet Mr. "Happy Omer" 214
Personal & Leisure: Meet Mr. Happy Foot 242
Acknowledgments 270