Synopses & Reviews
Arnold continues to set the standard for clear, balanced, and thorough coverage of principles of economics that is truly engaging. With six new chapters, easy customization, and fully integrated digital and course management options, MICROECONOMICS, 8th Edition is the perfect text to help you learn the basics. Packed with intriguing pop culture examples to which you can relate, the text bolsters interest in economics by illustrating unexpected places economics occurs, how economic forces link events around the world to your lives, and how economics can be used as a tool in understanding the world. In addition, the eighth edition is integrated with such powerful resources as CengageNOW, Aplia, and the Tomlinson Videos. These resources allow you to gain a customized learning path tailored to your specific areas of strength and weakness, ensuring you gain complete mastery of course content. With new content reflecting a changing economy and new resources catering to the needs of a changing classroom, MICROECONOMICS, 8th Edition is your ideal solution for the principles course.
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"The text is attractively illustrated with an easy reading style and packed with informative data, presented in an engaging format."
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"The Arnold books are most effective, provide current and significant ideas and topics as well as great supplements for the classroom."
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"I use Arnold for my Micro and Macro classes. Student feedback is the main reason because students really like the language. It is easy to understand. Examples explain the concepts very well."
Synopsis
This engaging text continues to set the standard for clear, balanced, and thorough coverage of the principles of economics. Packed with intriguing pop culture examples, it bolsters student interest by illustrating the unexpected places economics occurs, and how economic forces link events to our lives. With new content reflecting a changing economy and new resources addressing the needs of a changing classroom, MICROECONOMICS, 9e is an ideal solution for Principles courses.
About the Author
Roger A. Arnold is Professor of Economics at California State University San Marcos, where his fields of specialization include general microeconomic theory and monetary theory. A widely respected authority on economic issues, Dr. Arnold is a regularly featured expert on talk radio discussing the state of the economy. He is also a proven author who has written numerous academic articles, hundreds of newspaper columns, as well as the popular ECONOMICS: NEW WAYS OF THINKING and principles of economics supplementary text HOW TO THINK LIKE AN ECONOMIST. Dr. Arnold has been a member of the economics faculty at California State University Northridge, University of Oklahoma, Hillsdale College, University of Nevada Las Vegas, and California State University San Marcos. He served as chair of the economics department for two years at University of Nevada Las Vegas and for seven years at California State University San Marcos. He is currently chair of the economics department at California State University San Marcos. During his tenure at UNLV he was regularly one of the top five finalists for the teacher of the year honor (in the College of Business and Economics), and in 1987 he received the best researcher of the year award. Dr. Arnold earned a B.S. in economics in 1974 from the University of Birmingham in England and received his M.A. in 1976 and his Ph.D. in 1979 from Virginia Polytechnic Institute and State University.
Table of Contents
Part 1. ECONOMICS: THE SCIENCE OF SCARCITY. 1. What Economics is About. Appendix A: Working with Diagrams. 2. Economic Activities: Producing and Trading. 3. Supply and Demand: Theory. 4. Supply and Demand: Practice Microeconomics. Part 2. MICROECONOMIC FUNDAMENTALS. 5. Elasticity. 6. Consumer Choice: Maximizing Utility and Behavioral Economics. Appendix B: Budget Constraint Analysis and Indifference Curve Analysis. 7. Production and Costs. Part 3. PRODUCT MARKETS AND POLICIES. 8. Perfect Competition. 9. Monopoly. 10. Monopolistic Competition, Oligopoly, and Game Theory. 11. Government and Product Markets: Antitrust and Regulation. Part 4. FACTOR MARKETS AND RELATED ISSUES. 12. Factor Markets: With Emphasis on the Labor Market. 13. Wages, Unions, and Labor. 14. The Distribution of Income and Poverty. 15. Interest, Rent, and Profit. Part 5. MARKET FAILURE AND PUBLIC CHOICE. 16. Market Failure: Externalities, Public Goods, and Asymmetric Information. 17. Public Choice: Economic Theory Applied to Politics The Global Economy. Part 6. INTERNATIONAL ECONOMICS AND GLOBALIZATION. 18. International Trade. 19. International Finance. 20. Globalization Practical Economics. Part 7. FINANCIAL MATTERS. 21. Stocks, Bonds, Futures, and Options. Appendix C: Should You Major in Economics? Self-Test. Appendix. Glossary. Index. Online Chapters. Chapter 22: Agriculture: Farmers' Problems, Government Policies, and Unintended Effects. Chapter 23: International Impacts on the Macro Economy. Chapter 24: Unconventional Economics. Chapter 25: The Economy in Pictures.