Synopses & Reviews
In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you're eating, what you're eating or why you're even eating at all.
- Does food with a brand name really taste better?
- Do you hate brussels sprouts because your mother did?
- Does the size of your plate determine how hungry you feel?
- How much would you eat if your soup bowl secretly refilled itself?
- What does your favorite comfort food really say about you?
- Why do you overeat so much at healthy restaurants?
Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He's spent a lifetime studying what we don&'t notice: the hidden cues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments like the "bottomless soup bowl," Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the "hidden persuaders" used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the "mindless margin" to lose instead of gain ten to twenty pounds in the coming year?
Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office even at a vending machine wherever you decide to satisfy your appetite.
"According to Wansink, director of the Cornell University Food and Brand Lab, the mind makes food-related decisions, more than 200 a day, and many of them without pause for actual thought. This peppy, somewhat pop-psych book argues that we don't have to change what we eat as much as how, and that by making more mindful food-related decisions we can start to eat and live better. The author's approach isn't so much a diet book as a how-to on better facilitating the interaction between the feed-me messages of our stomachs and the controls in our heads. In their particulars, the research summaries are entertaining, like an experiment that measured how people ate when their plates were literally 'bottomless,' but the cumulative message and even the approach feels familiar and not especially fresh. Wansink examines popular diets like the South Beach and Atkins regimes, and offers a number of his own strategies to help focus on what you eat: at a dinner party, 'try to be the last person to start eating.' Whether readers take time to weigh their decisions and their fruits and vegetables remains to be seen." Publishers Weekly "(Copyright Reed Business Information, Inc.)
"Wansink's dual approach emphasizing food knowledge and self-knowledge offers a sensible route to permanent weight loss." Booklist
"[Mindless Eating] does more than just chastise those of us guilty of stuffing our faces. It also examines the effectiveness of such popular diets as South Beach or Atkins, and offers useful tips to consciously eat nutritiously." Boston Herald
Brian Wansink, Ph.D., is an Iowa native and earned his doctorate at Stanford University. He is the John S. Dyson Professor of Marketing and of Nutritional Science at Cornell University, where he is Director of the Cornell Food and Brand Lab. The author of three profesional books on food and consumer behavior, he lives with his family in Ithaca, New York, where he enjoys both French food and French fries each week.
This book will literally change the way you think about your next meal. Food psychologist Brian Wansink revolutionizes our awareness of how much, what, and why we're eating--often withoutrealizing it. His findings will astound you.
- Can the size of your plate really influence your appetite?
- Why do you eat more when you dine withfriends?
- What hidden persuaders are used by restaurants and supermarkets to get us to overeat?
- How does music or the color of the room influence howmuch--and how fast--we eat?
- How can we mindlessly lose--instead of gain--up to twenty pounds in the comingyear?
Starting today, you can make more mindful, enjoyable, and healthy choices at the dinner table, in the supermarket, at the office--wherever you satisfy your appetite.
A food psychologist identifies hidden factors, motivations, cues, and land mines that cause readers to overeat and furnishes practical and effective solutions to help avoid these hidden traps and enjoy food more, without putting on excess pounds. 65,000 first printing.
Table of Contents
Introduction. The science of snacking -- 1. The mindless margin -- 2. The forgotten food -- 3. Surveying the tablescape -- 4. The hidden persuaders around us -- 5. Mindless eating scripts -- 6. The name game -- 7. In the mood for comfort food -- 8. Nutritional gatekeepers -- 9. Fast-food fever -- 10. Mindlessly eating better -- Appendix A. Comparing popular diets -- Appendix B. Defusing your diet danger zones.