Synopses & Reviews
Ready to turn your blog into a business? Learn how, from a mom who did!
Ever dream of turning your blogging hobby into a business? Of course you have — that's why you picked up this book! Here's the scoop on setting up a blog, how to promote it and gain readers, what it takes to appeal to advertisers, and some really important stuff about legalities, developing a business model, and protecting your family's privacy.
If you're just beginning — compare the pros and cons of WordPress and Blogger, establish your blog, and find your niche
What will grab them — learn the secrets of writing blog posts that people will want to read
Choose a business model — study the different models, find the one that fits your content and comfort zone, and put your plan in writing
Follow the rules — know and follow ethical standards, create editorial, disclosure, and privacy policies, and stay legal
Be brand-friendly — make it easy for brands to work with you and learn how to toot your own horn
Ad ventures — prepare your blog for advertising, learn to price and sell ads on your blog, and explore ad networks
Plan ahead — learn to think like an entrepreneur and lay the foundation for a range of opportunities
Open the book and find:
Why not all mom bloggers are mommy bloggers
Simple things that can make your blog irresistible
The many ways your blog can make money
How to measure your success
Tips on becoming an expert
Blogging ethics and etiquette
What a blog network is and whether you want to build one
Ten costly mistakes to avoid
How to use your blog to get a book deal
Start your blog and create the right look and feel
Find your own unique voice and niche
Determine the right business model for your blog
Use your blog to sell your products and services
Ready to start your Mom blog or enhance your existing one? This book is for you!
The population of mom bloggers is growing at a stunning pace and they boast an audience of more than 23 million women reading, posting, or commenting on blogs every week. This fun and friendly guide targets moms who are looking to become a savvier blogger, build a personal brand, earn free products to review or give away, or make some extra cash through ad revenue. Named by Nielsen as one of the most influential moms online, author Wendy Piersall helps you determine the right business model for your blog and then create a professional, in-demand personal brand.
- Serves as a road map for the growing population of moms who are interested in creating a blog or enhancing an existing blog
- Explains how to define a business model, understand your reader demographics, and choose the right look and feel for your blog
- Addresses delicate issues such as dealing with privacy and family members who don't want to be featured on your blog
- Walks you through using social media to extend your personal brand, building traffic with SEO and blog networks, and having a plan and policies in place when big brands and media come calling
- Offers a very unintimidating format as well as the usual fun and friendly For Dummies approach
This beginner guide presents baby steps for breaking into the often-daunting mom blogging community, with practical advice on how to join and become an accepted member of this exciting world.
About the Author
Wendy Piersall has been blogging professionally for more than five years. She has written for Entrepreneur.com, been featured on NBC's Today show, and was named one of the most influential moms online by Nielson. Wendy runs the Woo! Jr. Kids Activities Network and frequently speaks at blogging conferences.
Table of Contents
Part I: Discovering the Fun and Advantages of Mom Blogging.
Chapter 1: Starting a Mom Blog.
Chapter 2: Choosing a Blogging Platform.
Chapter 3: Finding Your Voice and Niche.
Part II: Building Your Blogging Empire.
Chapter 4: Determining the Best Business Model for Your Blog.
Chapter 5: Measuring Your Success.
Chapter 6: Attracting Readers to Your Blog.
Chapter 7: Positioning Yourself as an Expert.
Chapter 8: Selling Your Own Products and Services.
Part III: Working with Advertisers and Brands.
Chapter 9: Mastering Blogging Ethics.
Chapter 10: Creating Partnerships with Brand Representatives.
Chapter 11: Preparing Your Blog for Advertising.
Chapter 12: Finding and Joining an Ad Network.
Chapter 13: Selling Your Own Advertising.
Chapter 14: The Basics of Affi liate Marketing.
Part IV: Expanding Your Blogging Empire.
Chapter 15: Planning for the Future Growth of Your Blog.
Chapter 16: Exploring the Ways You Can Expand Your Reach.
Part V: The Part of Tens.
Chapter 17: Ten Blogging Mistakes to Avoid.
Chapter 18: Ten Successful Mom Bloggers.