Synopses & Reviews
Today, cultural practices and institutions shape nearly every aspect of our lives. Giroux takes up this issue by looking at the world's most influential corporation. He explores the diverse ways in which the Disney Corporation has become a political force in shaping images of public memory, producing children as consuming subjects, and legitimating ideological positions that constitute a deeply conservative and disturbing view of the roles imparted to children and adults alike. Giroux shows how Disney attempts to hide behind a cloak of innocence and entertainment, while simultaneously exercising its influence as a major force on both global economics and cultural learning. Disney is among several corporations that not only preside over international media, but also outstrip the traditional practices of schooling in shaping the desires, needs, and futures of today's children. Written by one of the nation's leading cultural critics, this book is important reading for anyone interested in education, society, and political culture.
Synopsis
How are children--and their parents--affected by the world's most influential corporation? Henry Giroux explores the surprisingly diverse ways in which Disney, while hiding behind a cloak of innocence and entertainment, strives to dominate global media and shape the desires, needs, and futures of today's children.
Table of Contents
Disney and the politics of public culture -- Learning with Disney -- Children's culture and Disney's animated films -- Memory, nation, and family in Disney films -- Turning America into a toy store.