Synopses & Reviews
Review
"Readers awed by the broad power of the Disney Company should read this critical examination." Booklist
Review
"The Mouse That Roared...by the eminent cultural critic Henry Giroux...is unusually balanced, conceding that Disney's products can be viewed in different ways and recognizing the company's occasional good deeds before lowering the boom with an extremely disturbing array of facts gathered from widely disparate sources." New York Press
Review
"One of America's boldest critics...Giroux's is a voice to which we would do well to listen." The Times Higher Education Supplement
Synopsis
How are children--and their parents--affected by the world's most influential corporation? Henry A. Giroux explores the surprisingly diverse ways in which Disney, while hiding behind a cloak of innocence and entertainment, strives to dominate global media and shape the desires, needs, and futures of today's children. Giroux takes the reader inside the company's vision of the full range of its media--its films, television, famous characters, and spin-off products, as well as its special school, Celebration. He reveals how Disney idealizes and implements its goal of building a world culture--based on innocence and morals, but insidious in its consumerist exploits.