Synopses & Reviews
My LinkedIn®
Step-by-step
instructions with callouts to photos that show you exactly what to do
Help
when you run into problems or limitations with LinkedIn
Tips and Notes
to help you take full advantage of LinkedIn
Full-color, step-by-step tasks walk you through making the most of LinkedIn! Learn how to:
• Leverage the vast LinkedIn network, with hundreds of millions of members worldwide
• Create your LinkedIn account, explore the LinkedIn site, and get started fast
• Define your goals and create a profile that helps you achieve them
• Enhance your profile with multimedia content including images, audio, video, and documents
• Connect with people you know—and people you need to know
• Make the most of LinkedIn Messages, InMail™, and Introductions
• Systematically build your professional brand
• Find new jobs, consulting opportunities, and clients
• Optimize and streamline the way you manage contacts
• Request, provide, manage, and revise professional recommendations
• Use endorsements to demonstrate your expertise
• Customize your LinkedIn home page to view the content that’s most relevant to you
• Use LinkedIn Groups for networking, research, and marketing
• Extend the power of LinkedIn with external tools
• Access LinkedIn from mobile devices
• Use LinkedIn to recruit the world’s best talent
• Decide whether to upgrade to a LinkedIn premium account
• Promote your firm with an outstanding LinkedIn Company Page
• Drive maximum value from LinkedIn Ads and Sponsored Updates
Synopsis
LinkedIn isn't just the #1 social network for businesspeople: with more than 225 million members, it offers networking resources of previously unimaginable scope and value. If you want to leverage those resources to build your own career and business, My LinkedIn is your must-have companion. Friendly, quick, and practical, it walks you through every task you'll want to perform, including:
- Creating a profile that achieves your targeted goals
- Finding jobs, consulting opportunities, and clients
- Developing a more streamlined and efficient approach for managing contacts
- Customizing LinkedIn for maximum effectiveness
- Using LinkedIn Groups for networking, research, and marketing
- Extending the power of LinkedIn with external tools
- Accessing LinkedIn from mobile devices
- Using LinkedIn as a recruitment tool
- Creating a LinkedIn Company Page
- Advertising on LinkedIn
- And much more
Every task is presented step-by-step, using carefully annotated, full-color screenshots, all numbered so there's no chance of getting lost or confused. Everything's clearly organized in modular, self-contained chapters designed to help you get more powerful results from LinkedIn, and get them faster. Throughout, the book is packed with helpful tips and lists - plus quick solutions to the problems you're most likely to encounter.
About the Author
Patrice-Anne Rutledge is a business technology author and journalist who writes about social media, web-based applications, and small business technology. Patrice is a long-time LinkedIn member and social networking advocate who uses LinkedIn to develop her business, find clients, recruit staff, and much more.
My LinkedIn is Patrice’s fifth book about LinkedIn. She is also the author of LinkedIn Essentials, a video training series from Pearson Education. Her other books include WordPress on Demand, Office 2013 All-In-One Absolute Beginner’s Guide, Sams Teach Yourself Google+ in 10 Minutes, Using Facebook, and The Truth About Profiting from Social Networking, all from Pearson. She is also the author of LinkedIn Essentials, a video training series. She can be reached through her website at www.patricerutledge.com.
Table of Contents
1. Introducing LinkedIn
2. Creating Your LinkedIn Profile
3. Developing Your LinkedIn Network
4. Customizing Your LinkedIn Experience
5. Managing and Updating Your Profile
6. Communicating with Other LinkedIn Members
7. Searching on LinkedIn
8. Using LinkedIn Tools
9. Viewing News on LinkedIn
10. Finding a Job
11. Working with LinkedIn Recommendations
12. Working with LinkedIn Endorsements
13. Recruiting Job Candidates
14. Participating in LinkedIn Groups
15. Working with Company Pages
16. Using LinkedIn Mobile
17. Advertising on LinkedIn
18. Creating Your LinkedIn Success Plan