Synopses & Reviews
Review
"Be prepared to be riveted by the story of Starbucks. A fascinating read, by a fascinating writer." Rita Clifton, Chairman, Interbrand
Review
"An eye-opening story of how a simple café brand found a warm place in the hearts of the yuppie masses." The Independent
About the Author
John Simmons is the author of
The Economist Guide to Brands and Branding,
The Invisible Grail, and
We, Me, Them and It. He is also the series editor for the Great Brand Stories series and a former director at Interbrand, a leading consulting firm.