Synopses & Reviews
Finally, here's design basics book that works the same way a designer's brain does--visually. This innovative guide sets itself apart from all text-heavy, introductory titles on the market by showing creatives how to find inspiration in their everyday surroundings. Readers will learn all the rules of design with a look at how everything from graphics and architecture to fashion and product design shape the world. These are the fundamentals that help designers develop an eye for composing groundbreaking projects. Whether they're fresh out of school or running their own firm, designers will come away from this sophisticated--yet accessible--title with a renewed excitement for their work. Every page is packed with a powerful reminder: Design is all around us in the natural world and the urban landscape.
How the principles of design shape our world - from graphics and architecture to interiors and products.
Let the world be your guide to design principles
Get a jolt of inspiration mixed with classic design principles The Nature of Design teaches you the fundamentals of design illustrated through images from everyday life.
The principles and elements of design shape our world - the curves of the human body, the color of a flower, the repetitive pattern on a building. You'll visually learn to recognize how surroundings in our daily lives merge with the fundamentals of design for awe-inspiring results.
The Nature of Design also uses case studies - from brief to solution - to demonstrate the effective blending of design elements into a holistic creation. You'll gain a thorough understanding of the principles of good design and their application when you pick up this invaluable tool