Synopses & Reviews
Expressive lettering and illustrated words: here is a kaleidoscope of highly animated text and type from a broad spectrum of styles and effects. Psychedelia, Hip-Hop, Gothic, flowers, smoke, hair, electricity, and monuments are just a few of the creative allusions for the dramatic and intricate examples inspired by nature, history, and just about anything that is visually provocative. Beginning with an historical overview of ornamental type and how it has evolved through the major creative periods from the beginning of the twentieth century to the present, the book includes hundreds of contemporary examples from around the world, organized into three sections: History Lesson, Au Naturel, and Eclectic. Each includes a brief essay introducing the background, influences, and outstanding aspects of the graphic work so beautifully displayed. is an essential reference for practitioners and students, and for anyone who appreciates the sheer delight of type as illustration.
Words becoming pictures: a rich typographical resource of images and inspiration for designers.
About the Author
Steven Heller is the co-founder and co-chair of the MFA Design / Designer as Author + Entrepreneur program and co-founder of the MFA in Design Criticism and MFA in Interaction Design programs at the School of Visual Arts. For thirty-three years he was an art director at the New York Times, and currently writes the Visuals column for the New York Times Book Review. He is contributing editor to Print, EYE, and Baseline magazines, and writes the popular blog THE DAILY HELLER. He is the author or editor of over 130 books on design and popular culture, including Design Literacy, Design Disasters, and 100 Ideas That Changed Graphic Design. He is the recipient of the 1999 AIGA Medal for Lifetime Achievement and the 2011 Smithsonian National Design Award for "Design Mind." Gail Anderson is creative director of design at SpotCo, New York, and a former senior art director of Rolling Stone.