Synopses & Reviews
Synopsis
"Nine in ten new products undergo a rigorous research and development procedure, require new manufacturing processes -- and still never earn a dime! A major reason for this staggering new product failure rate is the inability of companies to internally transfer products-in-development from one department to the next. This book explains how to remove the barriers from that transfer process and consistently get new products to market one step ahead of the competition.
How are today’s most successful new product development programs using familiar tools and techniques in new and innovative ways? This timely guide features eye-opening case studies and examples, then helps decision makers visualize a restructured transfer process and quickly develop and implement that process. New Product Development and Delivery will allow managers of any company, regardless of size, to improve profitability, increase competitiveness, and promote teamwork and cooperation throughout the entire organization."
About the Author
Dale Brethauer (Westchester, PA) has over 30 years of experience in developing new products for E.I. duPont de Nemours & Co., as well as focusing on cost analysis of suppliers and competitors. A nationally recognized trainer and author, he holds four patents for his development of equipment and process improvements.
Table of Contents
"1. The Foundation Elements of Successful Transfers
2. Communication Tools
Clear Objectives
Cross-Functional Team Approach
Upper Management Support
Customer-Supplier Involvement
3. Robust Design and Product Tools
Robust Design and Product
Structured Process Methodology
4. Financial Tools
Economic Justification
5. Developing and Implementing a Formal Transfer Process
Developing a Process
Implementing a Process
6. Proliant, Inc.: A Success Story
Revisit the Transfer Model
Establish SMART Objectives
Review and Select Transfer Tools
Review Forms
Establish the Deliverables Chart
Identify the Stage-Gate Process
Develop Process Metrics
Appendix: Proliant's Transfer Process Notebook"