Synopses & Reviews
This readable and interesting book clarifies the current debate concerning the effect of negative campaigns on the attitudes and actions of the American electorate. KEY TOPICS It simultaneously explores the conditions that promote negative campaigning between candidates, examines how the tone of candidates¿ campaigns influences the media, and investigates how negative campaign environments—created by the candidates and the press—influence citizens¿ beliefs and behaviors. The book pays specific attention to recreating the amount and type of negative campaign information present during campaigns. For anyone interested in American politics—especially the voters.
"No Holds Barred is a solidly researched, student-friendly look at what negative campaigns mean, how they affect the political process, and how they function by looking at actual case studies." Robert A. Taylor, Florida Institute of Technology
"The methodology ranges from the most simple (e.g., case studies and bar graphs) to multivariate regression and so provides useful evidence for even the least methodologically sophisticated students." Stacy Gordon, University of Nevada, Reno
Table of Contents
List of Figures.
1. An Exploration of Negative Campaigns.
2. When Do Candidates Go Negative?
3. When Does the Press Go Negative?
4. Do Negative Campaigns Inform Citizens?
5. Does Negativity Shape Citizens' Beliefs and Behaviors?
6. The Impact of Negative Messages: Some Answers.