Synopses & Reviews
Nortel Networks is one of the companies at the heart of the Internet revolution. One of the biggest stories now unfolding is the fierce rivalry of three titans to construct and expand the networks of the future. Nortel, Cisco, and Lucent are all racing to meet the exponential growth in Internet use and to satisfy the insatiable demand for bandwidth to handle the tidal wave of Internet traffic.
The company that got its start in 1895 as the manufacturing arm of Bell Telephone of Canada just shortly after the invention of the telephone itself has become a world leader in the hugely competitive telecommunications industry. In the Internet age, as voice and data converge, Nortel has transformed itself from a hardware manufacturer into a new-economy powerhouse built more on software, wireless technology, and fiber optics.
No company over 100 years old is without its ups and downs. And Nortel is no exception. Nortel Networks: How Innovation and Vision Created a Network Giant recounts the drama of a techology company that has survived two World Wars, the Great Depression, and numerous recessions. The cast of characters is full of fascinating people who worked together to build a corporate empire CEOs that steered Nortel perilously close to the rocks of ruin, and leaders that gave the company the vision that allowed it to soar to new heights; dedicated scientists and engineers who drove the innovations that have kept Nortel at the front of the pack; politicians and regulators with their own agendas; contacts and customers around the globe that each had a role to play in the Nortel history.
Over its long history, Nortel has gone through several corporate shake-ups. These frequent transformations have kept the company lean and focused, a battle-hardened veteran well prepared to deal with turbulence and confrontation. In fact, it is out of disruption and discontinuities in markets, products, and technologies that Nortel has emerged triumphant many times over. They have been what Nortel looks for in order to survive and gain position. The legacy is an entrenched culture of change, speed, and innovation.
Whether through in-house research and development, or through its recent and ongoing frenzy of acquisitions, Nortel continues to produce leading-edge product portfolios at just the right time. From the manually operated telephone switchboards of the 1890s to the digital switches that today direct voice, data, and video traffic on the fiber-optic systems of the Internet, Nortel has been at the forefront of techological innvoation for over 100 years.
In Nortel Networks, Larry MacDonald brings insight and a strong sense of where the company is headed. He takes the story from the humblest beginnings, right up to the present day, and looks into the future at some of the possible outcomes of Nortel's strategies to become the world leader in the new digital revolution.
"Nortel rising from Canadian industrial age corporation to a global network powerhouse is a fabulous story of determination and foresight, and new business modal innovation. MacDonald shows why Nortel will remain pre-eminent in the brutally competitive digital economy." Don Tapscott, Chair, Digital 4Sight, and Author of Paradigm Shift, The Digital Economy, Growing Up Digital, and Digital Capital: Harnessing the Power of Business Webs
Praise for Nortel Networks How Innovations and Vision Created a Network Giant "Nortel rising from Canadian industrial age corporation to a global network powerhouse is a fabulous story of determination and foresight, and new business modal innovation. MacDonald shows why Nortel will remain pre-eminent in the brutally competitive digital economy." -Don Tapscott, Chair, Digital 4Sight, and Author of Paradigm Shift, The Digital Economy, Growing Up Digital, and Digital Capital: Harnessing the Power of Business Webs "Few companies are changing the world today. Nortel is one of them-and has been for generations. This is a human adventure of corporate renewal-about visionary leaders who transform today's success into tomorrow's innovation." - E. F. Peter Newson, Associate Professor, Richard Ivey School of Business, The University of Western Ontario "MacDonald's book fills a critical gap in the history of Canadian telecommunications. His Nortel Networks is a valuable and extremely readable chronicle of the remarkable transformation of a sleepy telephone manufacturer into Canada's most valuable corporation." -Lawrence Surtees, research analyst, IDC Canada Ltd., and former telecommunications reporter. The Globe and Mail Visit Our Companion Website at www.wiley.com/canada/nortelnetworks
About the Author
About the Author Larry MacDonald writes technology columns for the Ottawa Citizen, Montreal Gazette, Investor's Digest, and the Financial Post. Previously, he was an economist with the Canadian federal government. He is the author of Outperforming the Market: A Case-Study Approach to Selecting Investments.
Table of Contents
A Brief History of Nortel Networks.
Key Executives in the History of Nortel Networks.
Introduction: The Battle to Build the Internet.
Chapter 1: Good Vibrations: Bell's Telephone.
Chapter 2: Nortel's Baby Steps.
Chapter 3: A Triumvirate Wakes a Sleepy Company.
Chapter 4: Good Beginings and False Starts.
Chapter 5: The Switch to Digital.
Chapter 6: The Dance of the Regulators.
Chapter 7: Going Global.
Chapter 8: Full Speed a Stern.
Chapter 9: Monty and the Python: Fighting the Squeeze.
Chapter 10: Roth's Wireless Feat.
Chapter 11: The Vision Thing: Webtone.
Chapter 12: Turning on a Dime.
Chapter 13: Trump Card in the Internet Stakes: Fiber Optics.
Chapter 14: Looking Ahead.