Synopses & Reviews
Southwest Airlines President and CEO Herb Kelleher has sidestepped "reengineering", "total quality management" and other management philosophies to employ his own brand of business success. He once settled a major legal dispute with an arm-wrestling match. He's painted his airplanes to resemble killer whales and state flags. And he doesn't serve in-flight meals, just 60 million of peanuts a year.
Although Kelleher's business philosophy built the most successful airline in the industry, against all odds. Southwest has turned a profit for 24 consecutive years and its stock has soared 300 percent since 1990; for the past 25 years it's been the safest airline in the world; and Fortune has ranked it among the 10 best companies to work for in America for the past two years, calling Kelleher America's best CEO.
NUTS! breaks the business-book mold. It takes an in-depth look at what created the greatest success story in the history of commercial aviation and shows how Southwest's early struggle to survive sparked a special spirit that sustains it today, earning it the industry's highest awards for service and on-time performance and the lowest employee turnover rate. In addition to the Southwest story are many unique business and personal strategies, highlighted throughout the book to show how to transfer some of the Southwest inspiration into your own business and your own life.
The remarkable story of the country's most successful airline and Herb Kelleher, the zany CEO who built it with integrity, guts, and nuts. "Full of original insights, upbeat stories, and concrete suggestions, "Nuts!" shows how the power of principle-centered leadership inspires people to achieve incredible results".--Stephen R. Covey. 384 pp. $75,000 national marketing. Print ads. 5-city author tour. 25,000 print.
About the Author
Kevin and Jackie Freiberg are principals of the San Diego Consulting Group, Inc., a professional speaking and management consulting firm whose clients include Merrill Lynch, the United States Marine Corp, Arthur Andersen, GTE, and Southwest Airlines.