Synopses & Reviews
Turn your one simple idea into millions--without lifting a finger
Mr. Key's brilliance, wisdom, and insight will make you rich. Buy this book
--Mark Victor Hansen, bestselling author and co-creator of the Chicken Soup for the Soul(R) series
Stephen Key has written a book overflowing with the all-important information that inventors need: a step-by-step guide through everything that goes into a successful product introduction.
--Gary Dahl, Pet Rock(R) inventor
A terrific guide for anyone who wants to be a successful entrepreneur.
--John Osher, innovation guru who created SpinBrush(R), Stretch Armstrong(R), Spin Pop(R), and Quattro(R) Titanium Trimmer Razor
Tired of working for corporate America? Tired of living paycheck to paycheck? One Simple Idea can teach you how to add a few zeros to your income. Buy this book and live your dreams now
--Kevin Harrington, infomercial king and featured investor on Mark Burnett's Shark Tank
Stephen Key turns conventional inventing 'wisdom' on its head and clearly outlines how anyone can earn a meaningful income with One Simple Idea.
--Tamara Monosoff, founder of Mom Invented(R) and author of The Mom Inventors Handbook and Your Million Dollar Dream
Whether you are a creator or a connector, this book will help you turn your ideas into a fulfilling, profitable career. Read it and WIN
--Patrick Lonergan, former vice president and general manager, Johnson & Johnson, and president/partner of NUMARK Laboratories, Inc.
About the Book:
For as long as you can remember, you've had a dream. You've longed to see your product idea come to fruition so you never have to work for anyone else again.
Stephen Key has been living this dream for 30 years. The developer of such lucrative products as Michael Jordan's WallBall(R), the Spinformation(R) rotating label, and HotPicks(R) guitar picks, he knows better than anyone how to make a great living as an entrepreneur. Key develops ideas for new products, licenses them out, collects royalty checks, and doesn't look back. You can do it, too. All you need is One Simple Idea.
In this book, Key reveals the secrets that helped him and thousands of his students--including bestselling author Tim Ferriss--turn their creativity into a passive income generator by renting an idea to a company, which takes care of R&D, production, marketing, sales, accounting, distribution, and everything else you don't want to do.
You'll be amazed at how simple the process of licensing an idea for profit actually is. Key explains how to: Keep your ideas safe--without spending time and money on a patent Be your own boss--without formally opening a business See your product go to market--without footing a dime in expenses Make potentially big money--without quitting your day job
The age-old business assumption that ideas must come from within organizations has been shattered. From global corporations to small businesses, companies have become so confident in outside entrepreneurs that licensing is now a $500 billion industry. Businesses need freelancers like Key--and you--to provide creative, marketable ideas for new offerings.
With One Simple Idea, there's no prototyping, no patents, and, best of all, no risk. You can make the system work for you--rather than the other way around.
From the teacher and mentor of Tim Ferris (The 4-Hour Workweek) comes a revolutionary money-making method for budding entrepreneurs
Turn your great idea into millions--without lifting a finger
Yes, a good idea is enough to build a fortune Too many people think production, marketing, and distribution are essential to the entrepreneurial process. As One Simple Idea shows, you can hand these tasks off to others--and make big money in doing so.
Stephen Key, a highly successful entrepreneur whose creations have generated billions of revenue, offers the simple, effortless secret to success: license your simple idea and let others do the work. Breaking down the process of generating and licensing a product idea to a large company, he explains why you don't need to reinvent the wheel: Simple improvements to existing products can be very successful endeavors--and the most lucrative.
The old method of bringing products to market through prototyping and patents doesn't work anymore. It's cheaper and more profitable to do it Key's way. One Simple Idea gives you everything you need to tap into the marketing and sales power of partners and licensors for maximum profit.
About the Author
Stephen Key has successfully licensed more than 20 simple ideas in fields as diverse as the toy, beverage, athletic, music, and drug industries. Collectively, his creations have sold more than half a billion units and generated billions of dollars of retail revenue. His course has attracted more than ten thousand students around the world who he teaches to do the same.