Synopses & Reviews
Brett Florens walks you step-by-step through one real wedding (the celebration of Claire and Chris), revealing his go-to shooting techniques and time-management strategies. Florens begins by customizing image concepts to suit the clientsand#8217; personalities and style. On the engagement shoot, he takes you through setups with Claire and Chris that begin with natural light then escalate to multi-strobe approaches. Florens launches his wedding-day coverage with early-morning shots of the guys and the ladies, creating a variety of group and individual images indoors and out. At the ceremony site, he has advice for documenting each event and creating formal portraits of the couple and guests. After a quick-but-efficient break for location portraits, he concludes the dayand#8217;s hour-by-hour coverage with standout shots of the reception, made with strobe, ambient light, and bounce flash. Throughout, he demonstrates how shooting with the album(s) in mind will ease the post-event design process and boost your sales. In this practical, inspiring book, youand#8217;ll see real wedding photography as it is rarely revealed: from the perspective of a single event, start to finish.
Synopsis
Every wedding is a journey; it starts off slowly many months before the big day” and starts to accelerate as the auspicious occasion draws closer, with frenetic activity, unforeseen problems, and heightened emotions causing bumps and swerves along the road.In this book, Florens takes readers step by step through one entire wedding, offering tips to smooth the rocky road for their clients. He provides a play-by-play look at all of the photographic tasks of the day, from the pre-shoot production procedures to the engagement shoot, through to the post-wedding shoot and the compilation of the wedding album. He explains, in simple language, how he executed each aspect of the shoot and created the storytelling wedding album. He also discusses his equipment selection and the reasons why he opts to use the tools he selects. Because marketing is essential when trying to attract a specific client, he outlines surefire techniques for identifying, attracting, and securing your target market, allowing you carte blanche to create images and storybooks that reflect your vision and unique interpretation of the event.
About the Author
Internationally acclaimed photographer Brett Florens, launched his career in 1992 while fulfilling national service obligations in the Police riot unit. Since then, Brett's devotion to photography has taken him from photojournalism to a highly successful wedding, commercial, and fashion photographer, with longstanding clients such as Wonderbra, Playtex, Quiksilver and Roxy. Brett has achieved numerous accolades along the way, the most recent of which, was the prestigious distinction of being chosen as the representative Nikon Wedding Photographer worldwide: being among 12 other photographers who were chosen as the best in their particular field of photography at the Photokina Exhibition in Germany. Brett has produce tutorial DVDand#8217;s and has published a book titled and#150; Brett Florensand#8217; Guide to Photographing Weddings. He currently travels extensively hosting workshops and seminars. BrettFlorens.com
Table of Contents
About the Author
Introduction
1. Deciding on What to Shoot
Pitching the Idea to the Client
Styling and Preparing for the Shoot
2. The Engagement Shoot
3. Engagement Shoot Design
Scene 1
Scene 2
Scene 3
4. The Wedding Day
The Groom Gets Going
Guys on Location
A Quick Break
Focus on the Bride
Out w ith the Girls
Get Me to the Church on Time
Here Comes the Bride
Congratulations!
Family Business
Bridal Party Portraits
The Tw o Together
Celebrations
Let the Party Begin
5. The Day After
6. The Days that Follow
7. The End of the Road
Conclusion
Index