Synopses & Reviews
Use the Pantone Guide to Communicating with Color
to make your color choices credible, predictable and effective. Filled with hundreds of color combinations and illustrations, this book is based on color consultant Leatrice Eiseman's popular seminars on the psychology of color. Discover the subliminal, emotional meaning of each color family, along with hundreds of the most effective color combinations for getting that message across. You'll see important color combinations for communicating moods ranging from serene to playful or powerful. Apply these essential guidelines and illustrations to all your projects branding, packaging, point-of-purchase, advertising, signage, logos, web sites and more!
In this one source, you'll find everything you need to make color work in
your designs from valuable color terms to a chart for converting Pantone spot colors to Hexachrome and process formats. Created especially for anyone interested in the psychology of color and meaningful color combinations, this guide uses Pantone's universally utilized color systems to ensure that color comes out just the way you like no surprises.
Pantone is the world's most widely used colour specification system. The author, a world authority on colour, discusses her proven colour principles to help designers create effective products.
This authoritative guide presents hundreds of color combinations and color principles needed to create effective designs. Every lesson is demonstrated by example, enabling designers of all specialties and levels of experience to make the best color choices for every type of design.