Synopses & Reviews
- Introduction: Perry's Background Information
- Step One: Redefine Customer
- Step Two: Research Current Trends
- Step Three: Develop Dollar Buying Plan
- Step Four: Develop Stock Assortment Plan
- How to Shop the Market
- Step Five: Plan Market Purchases
- Negotiating Profitability
- Step Six: Examine Income Statement
- The Buyer's Role in Product Development
- Career Opportunities in Retail Buying
- Chapter on shopping the market including methodology, planning ethics, and cultural perspectives
- Chapter on negotiations including techniques, price, shipping, dating and gross margin and negotiating across cultures
- Improved spreadsheets with embedded formulas, lined sheets, and explanations of how certain figures are transferred
- Additional worksheet on purchases by major vendor
- Simulation format walks students through the buying process
- Appendix includes website resources and retailing formulas
- CD-ROM allows the student to follow the text's sequence to perform the corresponding steps and calculations; includes market information and templates provide real industry perspective
- Instructor's Guide includes a syllabus for a 15-week course; chapter objectives, teaching tips, discussion questions, and completed worksheets for each chapter; and midterm and final exams
Synopsis
This classic text continues to use the fictitious Perry's Department Store to bridge the gap between the principles of retail buying and mathematical formulas and concepts.
Synopsis
The 3rd Edition of this classic text continues to use the fictitious Perrys Department Store to bridge the gap between the principles of retail buying and mathematical formulas and concepts. The authors use their experience to provide students with the tools to understand a buyers responsibilities by walking them through the various steps a new buyer would take to complete a six-month dollar plan and a merchandise assortment plan. This new edition emphasizes the professional perspective with the inclusion of two new chapters that go beyond theory to explain the importance of preparation before the buyer enters the market.
About the Author
Karen M. Videtic is an associate professor and Chairperson of the Department of Fashion Design and Merchandising at Virginia Commonwealth University. Cynthia W. Steele is Creative Manager for C & F Enterprises, Inc. and Gallerie II.
Table of Contents
Contents:
-- Introduction: Perry's Background Information
-- Step One: Redefine Customer
-- Step Two: Research Current Trends
-- Step Three: Develop Dollar Buying Plan
-- Step Four: Develop Stock Assortment Plan
-- How to Shop the Market
-- Step Five: Plan Market Purchases
-- Negotiating Profitability
-- Step Six: Examine Income Statement
-- The Buyer's Role in Product Development
-- Career Opportunities in Retail Buying