Synopses & Reviews
Synopsis
This revised edition bridges the gap between the principles of retail buying and merchandising mathematics and the actual application of these concepts. The book simulates the experience of a new buyer in a fictitious store and provides instructions for researching the markets and trends. Students can choose to be a buyer for men's wear, juniors, children's wear, or home fashion/giftware. They determine the customer profile, project sales, and beginning-of-the-month stock requirements and markdowns to complete a six-month buying plan. The simulation prepares students for a trip to the market, including setting up appointments, visiting a buying office, and writing actual purchase orders. Perry's Department Store also includes a CD-ROM that students can use as a computer workbook to complete the simulation.