Synopses & Reviews
A complete course in do-it-yourself digital marketing in 14 bite-sized lessonsThe global recession has sent tens of millions scrambling for alternative employment opportunities, and a great many of them have taken the leap into becoming their own bosses. As a result there is a crying need among small business startups, entrepreneurs, and independents working on a shoestring for expert guidance on marketing themselves and their businesses online. Pimp My Site fills that void. It is a complete, do-it-yourself toolkit structured as a fourteen-day course. Rather than fry readers' circuits with a lot of jargon-heavy technical descriptions, Paula Wynne, a successful publicist, marketer and award-winning online entrepreneur, takes a show-and-tell approach. Her step-by-step descriptions are concise and in plain English, and each step is illustrated with vivid screenshots and illustrations, making the coverage eminently digestible, even for complete novices. From keywords and YouTube to search marketing and optimization, Pimp My Site, offers much for beginners and advanced users alike.
- Notable experts describe, in their own words, quick, easy techniques for driving traffic to your site and achieving online success
- An excellent do-it-yourself resource for complete beginners as well as experienced users looking to plug a few holes in their online marketing know-how
- Provides practical coverage of all important trends and technologies, including optimization, search marketing, social media, YouTube, keywords, email marketing, and more
Synopsis
Online marketing just got sexier…
“From Search Marketing right through to PR and Optimisation, this book is a must-have for anyone confronting the challenge of pimping a website.”
Karen Hanton, MBE, founder of toptable.com
Pimp it up, tart it up, sex it up – however, you say it, you need to do it if you want to make the most of your business. Don’t turn people off with a dull-as-dishwater website that’s impossible to find and navigate – get wise and learn exactly how to win online. Pimp My Site is a Do it Yourself guide to marketing a website through optimisation, search marketing, promotion, social media and publicity. Using a simple, step-by-step programme, with screenshots and visuals, it takes you through exactly what needs to be done, in an incredibly easy-to-follow way.
Pimp My Site covers:
• Keywords and keyword tools
• Search Engine Optimisation
• Online Marketing
• Video and YouTube
• Social Media
• PR and online PR tools
• Website awards
• Email Marketing and email tools
• … and much more
Table of Contents
Acknowledgements ix
Foreword xi
Introduction xv
Day 1: Digital Marketing 1
Day 2: Keywords 19
Day 3: Keyword Tools 37
Day 4: SEO 49
Day 5: Marketing Tools 69
Day 6: Online Marketing 93
Day 7: Video Marketing 107
Day 8: Social Networking 119
Day 9: Social Media Tools 129
Day 10: PR 151
Day 11: PR Tools 167
Day 12: Email Marketing 193
Day 13: Email Marketing Tools 203
Day 14: TheEnd of the Beginning 219
Jargon Buster 227
Useful Resources 231
About the Expert Panel 241
About Paula Wynne 249
More Praise for Pimp My Site 251
Index 253