Synopses & Reviews
The media coach and Emmy Award-winning correspondent Bill McGowan shares his secrets of pitch-perfect communications, showing readers how to communicate with confidence.
During the pivotal moments of our lives, results are often determined not only by our actions but by our words as well. Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing your career or suffering a demotion. During these moments, it's important to be pitch perfect—to use precisely the right tone to convey the right message to the right person at the right time. Such pitch-perfect moments are crucial in our personal and professional journeys. In Pitch Perfect, the renowned media coach Bill McGowan shows you how to craft just the right message. Along the way, McGowan lays out his Seven Principles of Persuasion, including:
- The Scorsese Principle: Hold your audience's attention with visual images. Direct the film that plays in your listener's mind.
- The No-Tailgating Principle: Avoid verbal fender-benders and career-wrecking moments by maintaining a safe talking distance. When in doubt, stop talking and listen.
- The Pasta-Sauce Principle: Cure boredom by boiling down your message, making it as rich and brief as possible.
In Pitch Perfect, you'll learn how to overcome all these communication pitfalls. The Seven Principles of Persuasion are as easy to learn, implement, and master as they are effective. The right language—both verbal and nonverbal—can make you more confident, persuasive, and certain. It can stir people to listen closely to your every word and to remember you long after you've left the room.
"Communications coach McGowan, a former television news anchor, offers a deftly written guide for improving presentation skills. Writing with Bowman, McGowan walks readers through lessons for getting the results they want, making their points in less time, overcoming anxiety, and getting more done. He covers persuasion, self-pacing, mastering successful body positioning, gestures, and facial language, clothing, thinking on your feet, and overcoming the tendency to use wishy-washy language. The book particularly shines when McGowan turns his talent for engaging narrative to entertaining use. For example, his 'Scorcese Principle,' which stresses that the best way to get your point across is to be entertaining and interesting, or his suggestion that readers follow the model of Mad Men's Don Draper in condensing points down to ad-lines. In addition, McGowan includes scripts for interesting cocktail-party chatter and the much-feared public speaking engagement. Though much of the content is aimed at improving professional pitches and conversations, the advice can be extrapolated to getting any conversation started on the right foot; he later addresses better communication at critical points in one's life, such as wedding toasts, eulogies, and meeting future in-laws. The book is an in-depth training course for better communication and self-presentation, and invaluable for anyone looking to make their conversations and presentations more impactful. 13 b&w illus. Agent: Wayne Kabak, Wayne Kabak Literary Agency. (Apr.)" Publishers Weekly Copyright PWxyz, LLC. All rights reserved.
With Bill McGowans book in front of you, your days of thinking “I wish I had said that” will be behind you. His peerless advice offers readers a real chance to be heard and to succeed. Sheryl Sandberg
“Bill McGowan has captured the indefinable human essence of his teaching on the written page. You are assured of learning more than you can imagine while enjoying Pitch Perfect.” Wynton Marsalis, managing and artistic director, Jazz at Lincoln Center
“[This] guidebook....is evenhanded and straightforward and brims with advice for anyone hoping to brush up on public speaking, effective presentation skills and interviewing prowess both within and outside of the contemporary workforce marketplace.” Kirkus Reviews
“Success depends on having a great game plan. In Pitch Perfect, Bill McGowan provides just that-winning strategies for how to improve your communication skills, especially in lifes red-zone situations.” Eli Manning, quarterback, New York Giants
“In todays world of micromessages and fleeting attention spans, connecting with your audience is more important than ever. Bill McGowans Pitch Perfect provides valuable and proven strategies for anyone looking to communicate effectively.” Denise Morrison, president and CEO, Campbell Soup Company
“Bill McGowan has identified a fresh and simple way for us to rethink how we communicate. His innovative strategies work not just in our professional lives but in everyday life as well. Thats why hes an excellent teacher and why I always enjoy working with him.” Daniel Ek, CEO, Spotify
“Bill McGowan proves in Pitch Perfect what his clients already know-he is the premiere communications coach in business today. His insightful advice and strategies work.” Thomas Keller, The French Laundry
“You can learn to express yourself more effectively, handle difficult conversations gracefully and deliver a great presentation by following and practicing…McGowan packs the book with valuable examples of what was said versus what should have been said…Filled with smart, valuable advice, Pitch Perfect is a home run.” Success
Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, Facebook, Spotify, AirBnB, Dropbox and Salesforce.com.
Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip. Its essential to be pitch perfect—to get the right message across to the right person at the right time. In Pitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language—both verbal and nonverbal.
Pitch Perfect teaches you how to overcome common communication pitfalls using McGowans simple Principles of Persuasion, which are highly effective and easy to learn, implement, and master. With Pitch Perfect you can harness the power of persuasion and have people not only listening closely to your every word but also remembering you long after youve left the room.
About the Author
Bill McGowan, founder and CEO of Clarity Media Group, is a two-time Emmy Award-winning correspondent who has reported more than 700 nationally televised stories and anchored hundreds of hours of news and information programming. During his 25 years in television, McGowan conducted hundreds of interviews with newsmakers, CEOs, celebrities, book authors and editors, attorneys, and famous athletes. Specializing in everything from hard-hitting investigative reports to feature lifestyle segments, his credits include ABC News 20/20, and CBS News 48 Hours. McGowan now uses that experience to coach and train on-air talent. As a media coach, McGowan trains everyone from corporate CEOs to celebrities to everyday job seekers. Among many others, his clients have included New York Giants quarterback Eli Manning, actress Katherine Heigl, jazz great Wynton Marsalis, chef Thomas Keller, fashion critics Nina Garcia and Tim Gunn, and singer and songwriter Kelly Clarkson. McGowan also speaks regularly to large corporate audiences at companies like Diageo, Conde Nast, Campbells, IKEA, Teach for America, Time Inc. and Estee Lauder.