Synopses & Reviews
Planning, Implementing, and Evaluating Health Promotion Programs: A Primer, provides readers with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Fifth Edition features updated information throughout, including new theories and models such as the Healthy Action Process Approach (HAPA) and the Community Readiness Model (CRM), sections on grant writing and preparing a budget, real-life examples of marketing principles and processes, and a new classification system for evaluation approaches and designs. Health Education, Health Promotion, Health Educators, and Program Planning, Models for Program Planning in Health Promotion, Starting the Planning Process, Assessing Needs, Measurement, Measures, Measurement Instruments and Sampling, Mission Statement, Goals, and Objectives, Theories and Models Commonly Used for Health Promotion Interventions, Interventions, Community Organizing and Community Building, Identification and Allocation of Resources, Marketing: Making Sure Programs Respond to Wants and Needs of Consumers, Implementation: Strategies and Associated Concerns, Evaluation: An Overview, Evaluation Approaches and Designs, Data Analysis and Reporting. Intended for those interested in learning the basics of planning, implementing, and evaluating health promotion programs
About the Author
Jim McKenzie was the first to come out with a book that combines promotion, planning, and evaluating all in one place. A Professor at Ball State University, he is Certified Health Education Specialist (CHES) and is instrumental as part of CHES in writing the actual certification exam. Jim is well regarded in the field and has authored several books.
Brad Neiger is the chair of the Health Science Department at Brigham Young University. Brad has also served in the field within the Utah State Department of Health and the National Health Institute.
Rosemary Thackeray is an Associate Professor also at Brigham Young University. She was brought on this edition of the text primarily to work on the marketing chapter, which is her area of expertise.
Table of Contents
1. Health Education, Health Promotion, Health Educators, and Program Planning.
I. PLANNING A HEALTH PROMOTION PROGRAM. 2. Models for Program Planning in Health Promotion.
3. Starting the Planning Process.
4. Assessing Needs.
5. Measurement, Measures, Data Collection, and Sampling.
6. Mission Statement, Goals, and Objectives.
7. Theories and Models Commonly Used for Health Promotion Interventions.
II. IMPLEMENTING A HEALTH PROMOTION PROGRAM. 9. Community Organizing and Community Building.
10. Identification and Allocation of Resources.
11. Marketing: Making Sure Programs Respond.
12. Implementation: Strategies and Associated Concerns.
III. EVALUATING A HEALTH PROMOTION PROGRAM. 13.Evaluation: An Overview.
14. Evaluation Approaches, Framework, and Designs.
15.Data Analysis and Reporting.
Appendix A: Examples of a News Release and Copy for a Newspaper Column.
Appendix B: Examples of PSAs for Radio and Television.
Appendix C: Examples of Smoking Policies.
Appendix D: Health Behavior Contract.
Appendix E: Examples of an Informed Consent Form for a Cholesterol Screening Program.
Appendix F: Sample Medical Clearance Form.
Appendix G: Code of Ethics for the Health Education Profession.
Appendix H: Cost-Benefit and Cost-Effectiveness as a Part of the Evaluation of Health Promotion Programs.