Synopses & Reviews
Drawn from cutting-edge research by leading scholars in the field, this book focuses on the major obstacles politicians must confront when competing in congressional elections. The book examines candidate emergence strategy and targeting, fund-raising guidelines, negative advertising and voter mobilization. It provides readers with a manageable perspective on congressional elections and real-life American politics, enhancing readers' ability to make the connections between the theory and practice of politics. The essays address the campaign process and decision-making, the candidates, campaign finances, campaign staff and voter communication techniques. For individuals interested in the election process and political campaigning.
The books in this series are intended to bridge the gap between academic scholarship and the popular demand for knowledge about politics. They illustrate empirically-supported generalizations from original research and the academic literature using examples taken from the legislative process, executive branch decision making, court rulings, lobbying efforts, election campaigns, or protest movements. The goal of the series is to convey the best that contemporary political science research has to offer in ways that will engage individuals who want to know about real politics in America.
About the Author
PAUL S. HERRNSON is director of the Center for American Politics and Citizenship and professor of government and politics at the University of Maryland. He is the author of Congressional Elections: Campaigning at Home and in Washington and Party Campaigning in the 1980s. He has published numerous articles and book chapters on political parties, interest groups, Congress, and elections. Professor Herrnson is a former American Political Science Association Congressional Fellow and is the recipient of several teaching awards. He received his B.A. from the State University of New York at Binghamton and his Ph.D. from the University of Wisconsin-Madison.
Table of Contents
2. Quality Challengers to Congressional Incumbents: Can Better Candidates be Found?
3. Competing for Cash: The Individual Financiers of Congressional Elections.
4. Are Professional Campaigns More Negative?
5. Going Negative: Attack Advertising in the 1998 Elections.
6. Campaign Strategy and Direct Voter Contact.
7. Elections are More than Just a Game.