From Powells.com
Remember the days when we were jumping out of airplanes, exuberantly counting out, "One... two... three!" before yanking the ripcords and sailing smoothly to the ground below? They'll come back to you in vivid Technicolor every time you sling our striking, 100% cotton Powell's rucksack over your shoulder. Only, instead of a parachute inside, you'll carry your favorite books and maybe a thermos or sandwich; and you probably won't jump out of an airplane while wearing it; and perhaps you never did. But aren't fake memories just as cool as real ones?