Synopses & Reviews
The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labor, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny of the masses.The crowd is now in the saddle,” warned Ivy Lee, one of Americas first corporate public relations men. The people now rule. We have substituted for the divine right of kings, the divine right of the multitude.” Unless corporations developed means for counteracting public disapproval, he cautioned, their future would be in peril. Lees words heralded the dawn of an era in which corporate image management was to become a paramount feature of American society. Some corporations, such as AT&T, responded inventively to the emergency. Others, like Standard Oil of New Jersey (known today as Exxon), continued to fumble the PR ball for decades. The Age of Public Relations had begun.In this long-awaited, pathbreaking book, Stuart Ewen tells the story of the Age unfolding: the social conditions that brought it about; the ideas that inspired the strategies of public relations specialists; the growing use of images as tools of persuasion; and, finally, the ways that the rise of public relations interacted with the changing dynamics of public life itself. He takes us on a vivid journey into the thinking of PR practitionersfrom Edward Bernays to George Gallupexploring some of the most significant campaigns to mold the public mind, and revealing disturbing trends that have persisted to the present day. Using previously confidential sources, and with the aid of dozens of illustrations from the past hundred years, Ewen sheds unsparing light on the contours and contradictions of American democracy on the threshold of a new millennium.
PR! is Stuart Ewens pathbreaking history of public relations. It begins with the First World War when Ivy Lee, one of the nations first corporate PR men, helped create a new climate in which public relations and corporate image management would become paramount in American society. Ewen chronicles the development of a culture we now take for granted. He examines the social conditions that spawned public relations and the ideas that inspired its strategists, and the increasing use of images as tools of persuasion. Using previously confidential sources, and with the aid of dozens of rare illustrations from the past hundred years, PR! lays bare the contours and contradictions of American democracy as we enter a new millennium.
Based on unexplored and often confidential sources from AT&T, the National Association of Manufacturers, Standard Oil, and other major institutions, this book shows how the art of public relations has molded the "public mind" and warped the contours of American democracy. Beginning during the first World War, the book chronicles the birth pangs and coming of age of the PR culture and explores the ideas that have inspired PR strategies down through the years. 30 photos.
About the Author
Stewart Ewen is professor of media studies and chair of the Department of Communications at Hunter College. He is also a professor in the Ph.D. programs in history and sociology at the City University of New York Graduate Center. He is the author of the acclaimed Captains of Consciousness, Channels of Desire, and All Consuming Images, the last of which provided the basis for Bill Moyerss award-winning PBS series The Public Mind. He lives in New York City.