Synopses & Reviews
Get up to speed on the features and functionality of SlideShare, and discover how this essential platform for business professionals has been instrumental in changing how companies put themselves on the Web. Present Yourself not only provides a step-by-step guide for learning how SlideShare works, it also puts marketing principles and business trends in context to help you understand how SlideShare can boost your business.
The chapters focus on topics that are platform-agnostic (general principles that apply to other online presentation tools, such as Prezi and Scribd), and then present case studies from SlideShare users to demonstrate the points made in the chapter. The final chapter uses actual use case examples of how SlideShare is implemented in several industries.
- Trends and technologies for visual communication in business
- How to get started with online presentations using SlideShare
- The role of vents and public speaking in building community and thought leadership for your organization
- Elements of content marketing that make it effective, and how presentations fit into content marketing strategy
- How to incorporate research, prospecting, and sales into presentation strategy
- Types of research available on SlideShare and how to research competitors
- How to collaborate techniques within teams and between companies and their clients
- How to recruit, hire, and get hired with presentations, including personal branding, resumes, and differentiating yourself in the job market with SlideShare
- Ways specific industries, organizations, and market sectors use online presentations to meet business needs
Seeborg, who was the content manager and editor for SlideShare, andMeyer, a writer who works with executives, professors, and consultants in writing books, blogs, papers, and online learningcontent, demonstrate how companies of all sizes, professionals, governments, nonprofits, marketers, speakers, and business owners canuse the multimedia publishing platform SlideShare to present online presentations and incorporate them into all aspects of communicationsto connect with customers and grow their business. They describe the new trend of visual communication in business and technologies forvisual communication and how they impact presentation design, then detail the steps of opening a SlideShare account, uploadingpresentations, and sharing them. They explain how SlideShare is used in event planning and execution; the elements of content marketingand how presentations, storytelling, and curation fit into a content marketing strategy; how to incorporate research, prospecting, andclosing the sale into presentation strategy; and how to use SlideShare for research and share presentations within teams andbetween companies and their clients. They also describe how to use presentations in recruitment and getting hired, and how startups, nonprofits, journalists, and government agencies use SlideShare.Annotation ©2014 Book News, Inc., Portland, OR (booknews.com)
With the success of SlideShare and other online presentation sites, slide presentations have become the language of business. This practical book demonstrates how you can use this visual language to make the story of your organization, brand, or initiative effective and entertaining—and how social sharing networks like SlideShare, Prezi, and Scribd can present your story to a worldwide audience.
Using real-world examples from SlideShare users, Present Yourself puts marketing principles and business trends in context to help you understand how online presentations can boost your business. The final chapter provides case studies that reveal how organizations and individuals use SlideShare to meet their needs.
- Learn the latest trends and technologies for visual communication in business
- Discover how SlideShare works, and get started with your own account
- Use SlideShare to plan, execute, and provide follow-up for event presentations
- Share your wealth of content to promote trust in your company or brand
- Anticipate a customers needs with knowledge-rich content about their market
- Collaborate with colleagues and conduct online business research
- Explore how presentations can help you recruit, hire, or get hired
About the Author
As the community manager and editor for SlideShare from 2010 to 2013, Kit curated and featured presentations on the SlideShare home page, wrote and edited its blog and newsletters, and represented SlideShare on Facebook, Twitter, LinkedIn, and Google+. SlideShare CEO Rashmi Sinha refers to Kit as the “voice of SlideShare.” She continues to engage with the worlds leading experts in presentation trends, design, and delivery. Kit is also founder of the digital music licensing company, BumperTunes. She has worked extensively in digital media and communications, producing live video webcasts for Fortune 100 companies, planning industry events, and speaking at conferences such as WebVisions and SXSW.
Kit's extensive work in digital communications and software development include producing live video webcasts for Fortune 100 companies, event planning, and public speaking at conferences such as SXSW. She is also the founder of the digital music licensing company, BumperTunes. Kit's photos have appeared in two United Nations publications. She has served as a member of the editorial team for WorldChanging.com and has written for numerous blogs in the digital and sustainability spaces.
Andrea Meyer is an award-winning speaker, writer and ghostwriter. Known for her practical, how-to style, she has traveled to 40 countries speaking and writing about innovation and how to get breakthrough insights. She founded WorkingKnowledge.com in 1988, and her clients include IBM, Cisco, MIT, Harvard, McKinsey & Co., InnoCentive, AARP and OECD. Andrea has contributed to 35 books on business, innovation and psychology. She has an M.S. in Information Science, is a member of Mensa, and is listed in Whos Who in America.
Table of Contents
Foreword; Preface; Who This Book Is For; How to Use This Book; Why We Wrote This Book (from Kit); Safari® Books Online; How to Contact Us; Acknowledgments; Chapter 1: Visual Thinking in Business; 1.1 Visual Information Is Easier to Process; 1.2 Evolution of Visual Thinking; 1.3 Accessibility of Images; 1.4 Visual Objects; 1.5 Visual Note Taking; 1.6 Slide Presentations in Visual Business; 1.7 The New World of Social Sharing; Chapter 2: Getting Started; 2.1 Create a SlideShare Account; 2.2 Create Your Profile; 2.3 PRO Accounts; 2.4 Upload and Edit a Presentation; 2.5 Embed SlideShare Presentations on LinkedIn; 2.6 Get More Views with Widgets and Badges; Chapter 3: Events and Public Speaking; 3.1 Speaking at Industry Conferences; 3.2 SlideShare Across the Conference Lifespan; 3.3 Publicize Your Event with Presentations; 3.4 Discussion Panels; 3.5 The Unconference; 3.6 Lightning Presentations; 3.7 TED and TEDx; 3.8 The Investor Pitch Event; Chapter 4: Content Marketing; 4.1 Identifying Sources of Content; 4.2 Your Presentation Content Strategy; 4.3 Storytelling in Presentations; 4.4 Search Engine Optimization; 4.5 Content Curation; Chapter 5: Sell, Sell, Sell; 5.1 Lead Generation; 5.2 Presentations in the Entire Sales Cycle; Chapter 6: Research and Collaboration; 6.1 Using SlideShare for Research; 6.2 Using SlideShare for Collaboration; Chapter 7: Recruiting, Hiring, and Getting Hired; 7.1 Your Traditional Résumé Belongs on Nontraditional Platforms; 7.2 Let's Get Visual; 7.3 Design Portfolio; 7.4 Four Locations for Your Résumé and Portfolio; 7.5 Build Your Network with the Power of Weak Ties; 7.6 Your Public Speaking Strategy; 7.7 Create Your Presentation Personality; 7.8 Ease into Public Speaking with Meetup; 7.9 Not a Public Speaker? You Still Need Presentations; Chapter 8: Organizational Outreach and Communication; 8.1 SlideShare for Startups; 8.2 SlideShare for Nonprofits; 8.3 SlideShare for Journalists; 8.4 SlideShare for Government; About the Authors;