Synopses & Reviews
This book uses case stories, facts, statistics, and logic to argue that presidential campaigns can better serve ordinary citizens than they do now. It explains and then helps resolve a stubborn political paradox—showing what is wrong and suggesting how to fix it. A unique treatment of the subject matter advocates political reform based on greater citizen involvement—introducing readers to a plan of action and engaging them as part of the process. KEY TOPICS The book¿s research-based content (the author¿s original own, and up-top-date summaries of others¿) on all relevant topics translates cutting edge material into a readable and useful presentation. After an introductory chapter, the book describes the paradox, assesses the incentive system, examines campaign cases, and concludes with a reform proposal. For political journalists, politicians interested in reform, political scientists, and informed general citizens.
Table of Contents
1. The Problem: Democracy's Incentive System.
2. Quality from Crisis: The 1960 and 1992 Campaigns.
3. Status Quo Politics: The 1988 and 1996 Campaigns.
4. Why Quality Matters.
5. Beyond Mandates: The Policy Signal.
6. Voter Leverage: The Credible Threat.
7. Civic Duty: A Strategy for Change.