Synopses & Reviews
Anyone who's worked in retail--and most of us who've only shopped there--can attest to just how twisted, bizarre, and unpredictable it is. The customer who's always right, especially when he's clearly wrong. The seventeen jokers each day who claim that if there's no price tag, it must be free. The illogical, imprecise, and infuriating instructions from corporate. Norm Feuti has seen it all in his fifteen years working the sales floors of this country, and in his syndicated comic strip Retail he takes fans behind the scenes with wry, head-shaking glee. Now, in his first book, Feuti presents a collection of deeply funny comics that not only speaks to anyone who has ever worked retail, but also shows managers how to end unproductive working behaviors while teaching how to provide better incentives for employees. Structured as an employee handbook for new retail employees--it doesn't matter what store, since the rules are essentially interchangeable--this clever, laugh-out-loud guide will resonate with anyone who's ever worked, or shopped, in a store. Beginning with instructions on Pretending to Read the Handbook (since its only real function is to provide the store with legal protection, you don't really need to read it), Feuti deciphers retail corporate-speak (Health Benefits = Try Not to Get Sick, since we won't give you enough hours to qualify for insurance) and advises newbies on how to deal with line-cutters (never actually look at the line--that way nobody can expect you to correct the offender). Filled with gems from his daily comic strip and knowing, painfully funny advice, Pretending You Care will delight anyone who's ever been forced to say, Thanks, and have a nice day.
???Sigh. Another day, another dollar.??? ???& nbsp; ???Of course, in our case, that??'s literally true.??? ???& nbsp; ???Wait, you got a raise???? Welcome to the twisted, all-too-realistic world of ???Retail, ??? the comic strip by Norman Feuti that resonates with anyone who??'s ever come up against the fact that the customer is always wrong In PRETENDING YOU CARE, Norman offers not only comic strips, but hilarious essays of mock business advice to a new retail employee. He offers helpful translations of corporate jargon. For example: what they are really trying to say when they call the store a ???Drug and Alcohol Free Environment???& nbsp; is ???Get high on your own time??? and their policy on ???Firearms and Other Weapons??? just means ???Leave your psycho toys at home.??? Norman also provides a taxonomy of customers, from Bullies to Chatterboxes and Church Recruiters to Peripheral Hoverers, he gives detailed descriptions on what makes these customers tick???and how best to make them go away. Quickly. Not to mention such winning topics as Etiquette: How Not to Be the One Everyone Hates and Inventory: Please, God, Kill Me,& nbsp; and much more Full of laugh-out-loud comics and hilarious advice, PRETENDING YOU CARE is a must-have for anyone who has experienced the special hell that is working in retail.
In his first book, Feuti presents a collection from his daily comic strip that not only speaks to anyone who has ever worked in retail, but also shows managers how to end unproductive working behaviors while teaching how to provide better incentives for employees.
Ah, retail. It has lured in the best of us with promises of employee discounts (a sham), the "fun" of working with people (not so much), and flexible hours (don't make me laugh).
What we got instead: cranky customers, sadistic managers, idiotic coworkers, and, oh yeah, the hell that is doing inventory.
But there are ways to lessen the pain, and this retail handbook will show you how. Inside you'll learn how to handle the crazies (both customers and coworkers), feign product knowledge, and make the best of working the register, all the while, of course, pretending you care. This book takes years of retail experience and condenses it into a guide that is as funny as it is useful.
If you work in retail now, have done so in the past, or plan to do so in the future: this is the book for you.
About the Author
Norm Feuti is a Massachusetts-based cartoonist and, with 15 years experience as a department store manager, a retail veteran. He has worked in stores such as Bostonian Shoes, Learningsmith, and Michael's Arts and Crafts. His comic strip "Retail," on which the book is based, is syndicated by King Features and featured in 20 newspapers nationwide.