Synopses & Reviews
Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair deals. Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographers bookshelf.
An invaluable guide to the business of professional photography.
About the Author
Michal Heron has been a freelance photographer for more than thirty years. She currently works on assignment for a variety of publishing and corporate clients as well as stock photo agencies. She lives in New York City.David MacTavish is a freelance photographer. He is actively involved in both assignment and stock photography, and has served as an officer of the American Society of Media Photographers. He lives in Chicago, Illinois.