Structured around ten fundamental principles, Principles of Intercultural Communication combines a strong focus on current intercultural communication theory with a student-friendly style. This unique text leads students through all of the material traditionally covered in an intercultural communication text using gradually unfolding principles that come together to form a reader-friendly narrative. Using in-depth case studies and side trips and incorporating provocative discussion questions, Principles of Intercultural Communication engages students in active learning, leaving students with a unified understanding of intercultural communication.
Features
- Approaches intercultural communication using ten unified principles, which lead students gradually from topic to topic in a coherent learning experience.
- Fosters a critical thinking approach with question-driven chapters that engage students.
- Promotes understanding of intercultural communication with detailed case studiesaccompanied by three guiding questions in every chapter.
- Provides students with the opportunity to apply their knowledge and skills with Side Trips. These discussion questions, featured at the end of every chapter, encourage students to think more critically about the issues in that chapter.
About the Author
Igor E. Klyukanov is an Assistant Professor of Communication Studies at Eastern Washington University. He completed his doctoral work in linguistics and communication theory at Saratov State University, Russia. He is a member of the International Academy for Intercultural Research and Associate Editor of The American Journal of Semiotics. In addition to being a guest Editor for the International Journal of Communication (1999, 2000, and 2002), Professor Klyukanov has authored more than 50 articles and books in the field of culture, communication, and language.
Praise for Principles of Intercultural Communication
I commend the author on up-to-date and accurate scholarship - what rich, varied, and seminal examples he provided. That is where the text grabbed me and I was most able to apply the principles introduced.
Scherrie A. Foster, Fond du Lac College
Each chapter consistently fosters an overall inquisitive and constructively curious approach to the topic of intercultural communication. Each chapter continues to fuel this curiosity in such a manner that sufficiently enables the reader to develop an intercultural outlook on the world.
Kelby K. Halone, University of Tennessee The main strength of the book, in my view, is the plethora of examples provided, especially the case studies and side trips that allow the reader/student to apply his/her knowledge to real like scenarios.
Antonio C. LaPastina, Texas A&M University
Each chapter concludes with “Summary,” “Side Trips,” “Check Yourself,” and “References.”
Introduction.
1. Creating Cultural Boundaries: Punctuation Principle.
Introducing the Problem Question.
Defining Basic Terms.
Process of Cultural Identification.
Introducing the Punctuation Principle.
The Punctuation Principle Defined.
Case Study: Russo-Japanese Frontier: A History.
2. Constructing Knowledge in Intercultural Communication: Uncertainty Principle.
Introducing the Problem Question.
Epistemology and Intercultural Communication.
Introducing the Uncertainty Principle.
The Uncertainty Principle Defined.
Case Study: The Shock of the Other.
3. Intercultural Communication as Enactment of Meaning: Performativity Principle.
Introducing the Problem Question.
Language as a Means of Communication: An Overview.
Introducing the Performativity Principle.
The Performativity Principle Defined.
Case-Study: Al Halqua: Performing in Morocco.
4. Charting Out a Cultural Map: Positionality Principle.
Introducing the Problem Question.
From Beliefs about the World to Worldviews.
Cultural Gaze: Looking Out, Looking In.
Cultural Gaze and Ethnocentrism.
Introducing the Positionality Principle.
The Positionality Principle Defined.
Case Study: Argument in Israeli-Palestinian Encounters.
5. Comparing Cultural Maps: Commensurability Principle.
Introducing the Problem Question.
Looking for Meaning in Intercultural Communication.
Introducing the Commensurability Principle.
The Commensurability Principle Defined.
Case Study: Translating Cultural Differences: “The Problem of 'Chou'.”
6. Creating a Common Intercultural Space: The Continuum Principle.
Introducing the Problem Question.
Global Cultural Dimensions: How Many?
Introducing the Continuum Principle.
The Continuum Principle Defined.
Case Study: The 1999 Coca-Cola Scare in Europe.
7. Dynamics of Intercultural Communication: The Pendulum Principle.
Introducing the Problem Question.
Tensions in Intercultural Communication.
Intercultural Communication and Vitality.
“Voice” in Intercultural Communication.
Introducing the Pendulum Principle.
The Pendulum Principle Defined.
Case Study: Dialectics of Colonial Encounter: Interacting with the Kobon.
8. Resolving Intercultural Tensions: Transaction Principle.
Introducing the Problem Question.
Approaching Conflict: Roots.
Approaching Conflict: Routes.
Introducing the Transaction Principle.
The Transaction Principle Defined.
Case Study: “The Wall of Death:” A Conflict Between Japanese and Western Cultures.
9. Cooperation Between Cultures: The Synergy Principle.
Introducing the Problem Question.
Perception: “Seizing the World.”
Intercultural Integration: Breaking the Wall.
Introducing the Synergy Principle.
The Synergy Principle Defined.
Case Study: The Case of AMD: Unleashing Intercultural Potential.
10. Intercultural Ethics as Rationality: Sustainability Principle.
Introducing the Problem Question.
Ethics and Intercultural Communication: An Overview.
Approaches to Ethics in Intercultural Communication.
Introducing the Sustainability Principle.
The Sustainability Principle Defined.
Case Study: An Ethics of Cultural Exchange.
Conclusion.
Glossary.