Synopses & Reviews
Print publishing is the most complex trade in the digital graphics industry. Every job destined for on-press reproduction involves dozens of products, extensive communication, innumerable techniques, and strict adherence to a long list of file construction guidelines. You don't thrive by mastering a single tool any better than a carpenter builds a house by using only a hammer. Written by a professional with over 10 years of in-the-trenches experience, it tackles the full range of issues required to succeed on the job. Whether you are a designer or output technician, a prepress operator or production specialist, you'll benefit from its clear, no-nonsense approach. The author has been in your shoes. He's learned the hard way. Throughout the book, you'll find explanations of the most frequent user errors, hundreds of clearly labeled figures, and thousands of factors that can make or break your bottom line.
This is the only definitive book to address the prepress needs of today's advanced-level graphics professional, written by one of the most respected graphics experts and bestselling author. O'Quinn provides solid, real-world advice in an accessible, content-rich narrative with updated application-specific coverage.