Synopses & Reviews
How people perceive you at work has always been vital to a successful career. Now with the Internet, social media, and the unrelenting hum of 24/7 business, the ability to promote yourself in person, as well as online, effectively has become absolutely essential.
Dan Schawbel gives you the new rules for success, and answers your most pressing questions about your career:
· How do I decide on the right career path?
· What are managers really looking for?
· What do you do if youre stuck at work?
· How do you create a personal brand for professional success?
· How do you use social media to propel your career?
Promote Yourself lays out a step-by-step process for building a successful career in an age of ever-changing technologies and economic uncertainty.
Promote Yourself is the definitive book on how to build an outstanding career. Now with a new chapter on strategies to help you take charge of the job market, and take advantage of opportunities that will help you find the best career path for you.
Review
Praise for Promote Yourself: The New Art of Getting Ahead
"This is a book about freedom. The freedom to chart your own path, make your own ruckus and stand up and say to the world, ‘Here, I made this."
--Seth Godin, New York Times bestseller and author of The Icarus Deception
"Dan will show you how to communicate your unique contribution, so that you make yourself indispensable."
--Marcus Buckingham, New York Times bestselling author of Now, Discover Your Strengths
"If youre just standing around waiting and hoping for the boss to notice you, Ive got bad news: Its probably not going to happen. High-performing leaders are attracted to activity. Youve got to get moving! In Promote Yourself, Dan Schawbel shows you what to do to get noticed—and get promoted—inside the company youre already with."
--Dave Ramsey, New York Times bestseller and nationally syndicated radio host
"Promote Yourself is a tactical and practical guide to navigate the new world of work. It will inspire you to create your own career path and control your own destiny."
--Guy Kawasaki, former chief evangelist of Apple, New York Times Bestselling author of Enchantment and APE
"Schawbel's book is a game-changer for any employee who is looking to get ahead at work. It reveals the skills and strategies that will turn you into a future leader."
--Stephen R. Covey, New York Times bestseller and author of The 7 Habits of Highly Effective People and The 3rd Alternative
"In this remarkable book, Schawbel gives you all the resources, advice and inspiration you need to take charge of your own career and get ahead at work. Read Promote Yourself if you want to achieve your dreams and have fun doing it."
--Jack Canfield, Co-creator of the New York Times bestselling Chicken Soup for the Soul® series and The Success Principles
"Promote Yourself will motivate you to make a positive difference in your own career.”
--Patti Stanger, star of Bravo TV's The Millionaire Matchmaker
"Packed with research, real-life examples, and practical, concrete suggestions for action, Promote Yourself is an invaluable guide for anyone considering how to succeed better inside—and outside—of work."
--Gretchen Rubin, #1 New York Times bestseller of The Happiness Project and Happier at Home
"Most career self-help books are written by pretenders for pretenders. Dan Schawbel's Promote Yourself is the opposite. Keen, insightful and written by a realist and for the talented."
--David D'Alessandro, bestselling author of Career Warfare and Former CEO of John Hancock
"Promote Yourself is a very engaging and extremely thought provoking read. The topic is both timely and highly relevant, and Dan sets the foundation with the facts and stories, distilled with both actionable and practical insights. I learned a lot from it and so will you!"
--Brad Smith, CEO of Intuit
"Schawbel's book contains valuable, not so obvious insights to getting ahead in making your mark in todays competitive workplace. The book is based on Dan's solid research, provides sound advice and just might be one of your most valuable reads."
--Michael Feuer, Founder of OfficeMax
“Schawbel will help you navigate the new workplace with ease and give you all the tools you need in order to stand out at work and get promoted faster than your peers!”
--Barbara Corcoran, Founder of The Corcoran Group, investor/shark on ABCs Shark Tank, and author of Shark Tales
"Promote Yourself is a fascinating read and also a practical guide, for anyone entering the job force. Right on! Thank you Dan for giving us inspiration, and a solid blueprint for building a successful career."
--Richard Thalheimer, founder and former CEO of The Sharper Image
Praise for Me 2.0: 4 Steps to Building Your Future
“Packed with useful tips, Me 2.0 can help anyone sharpen his or her personal brand.”
--Daniel H. Pink, New York Times bestselling author of Drive
“This book offers a comprehensive guide for leveraging the big three social media features: LinkedIn, Facebook and Twitter. In this easy-to-read book, Schawbel offers a variety of branding techniques and tools to maximize job search success. This is a must-read for those who want to create a powerful persona that truly separates them from the competition amidst the war for talent.”
--Washington Post (ummer Reading List For Business Leaders)
"There is a path in this book. It leads through reality all the way to truth. In this landmark book, Dan Schawbel reveals how you can and must be your own brand. It will be your most powerful marketing weapon--if you do it right. And in these pages are the keys to doing it right."
--Jay Conrad Levinson, father of guerilla marketing and author of the "Guerilla Marketing" series
"With Me 2.0, Dan Schawbel has done something remarkable, turning the subtle art of personal branding in to a set of systematic and easily implementable strategies for success."
--Robert B. Cialdini, coauthor, Yes! 50 Scientifically Proven Ways to be Persuasive
“The business world is changing and what Dan Schawbel has captured in this book is the pulse of the changing branding market.”
--Gary Vaynerchuk, bestselling author of Crush It
"College students, get this book and conquer the new digital recruiting landscape.”
--Keith Ferrazzi, bestselling author of Never Eat Alone
“It contains practical ways of harnessing online tools to professional advantage.”
--The Financial Times
“You can read it cover to cover for a comprehensive guide to branding in this social media age or you can simply access the section you need in the moment.”
--FoxBusiness.com
“Me 2.0 is an easy, thought-provoking read and recommended for anyone who may find themselves back on the job market with only a paper resume as a calling card.”
--Entrepreneur
“Me 2.0 is an instruction manual for developing your personal brand and then leveraging that brand to command your career.”
--The New York Post
“Me 2.0 provides a comprehensive crash course on personal branding that includes easy to understand tips and strategies, expert quotes, and even a personal branding toolkit.”
--Fast Company
“A very detailed and comprehensive guide to employing a full arsenal of mostly online tools - including social networking - to develop a public persona that will enable you to be the go-to person for your area of expertise.”
--Miami Herald
Review
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Review
“A smart, practical guide on navigating the world of work today.” —USA Today
“This is a book about freedom. The freedom to chart your own path, make your own ruckus, and stand up and say to the world, ‘Here, I made this. ” —Seth Godin, New York Times bestseller and author of The Icarus Deception
“Promote Yourself is a perfect read for young people starting their ‘real job, or veterans who want to up their game.” —Daniel Pink, #1 New York Times bestselling author of To Sell Is Human and Drive
“A tactical and practical guide to navigate the new world of work. It will inspire you to create your own career path and control your own destiny.” —Guy Kawasaki, former chief evangelist of Apple, New York Times bestselling author of Enchantment and APE
“Schawbels book is a game changer for any employee who is looking to get ahead at work. It reveals the skills and strategies that will turn you into a future leader.”
—Stephen R. Covey, author of The 7 Habits of Highly Effective People and The 3rd Alternative
“If you want to promote yourself with power—but also with grace—this is the book for you.”
―Susan Cain, New York Times bestselling author of Quiet: The Power of Introverts in a World That Can't Stop Talking
Synopsis
Promote Yourself is the definitive book on how to build an outstanding career. Now with a new chapter on strategies to help you take charge of the job market, and take advantage of opportunities that will help you find the best career path for you.
How people perceive you at work has always been vital to a successful career. Now with the Internet, social media, and the unrelenting hum of 24/7 business, the ability to promote yourself in person, as well as online, effectively has become absolutely essential.
Dan Schawbel gives you the new rules for success, and answers your most pressing questions about your career:
- How do I decide on the right career path?
- What are managers really looking for?
- What do you do if you're stuck at work?
- How do you create a personal brand for professional success?
- How do you use social media to propel your career?
Promote Yourself lays out a step-by-step process for building a successful career in an age of ever-changing technologies and economic uncertainty.
About the Author
Dan Schawbel is a columnist at both Time and Forbes, and is the managing partner of Millennial Branding, a Gen Y research and consulting firm. Recognized as a “personal branding guru” by The New York Times and named to both the Inc. and Forbes "30 Under 30 List," he is also the author of Me 2.0: 4 Steps to Building Your Future and the founder of the PersonalBrandingBlog.com. He lives in New York, New York.
Foreword by MARCUS BUCKINGHAM, New York Times bestselling author of Now, Discover Your Strengths
Table of Contents
Foreward by Marcus BuckinghamIntroduction: Thinking Inside the Box1. The Future is YOU2. Discover What You Were Meant to Do3. Hard Skills: Be More Than Your Job Description4. Soft Skills: Make Every Impression Count5. Online Skills: Use Social Media to Your Advantage6. Gain Visibility Withough Being Known as a Self-Promotional Jerk7. What Managers Look for When They Decide Whom to Promote8. Develop Cross - Generational Relationships9. Build Your Network at Work and Beyond10. Turn Your Passion into a New Position11. Start Your Own Business While on the Job12. Moving Up, Moving Sidewaysm or Moving ON?
Epilogue: Your Career Is in Your HandsAcknowledgmentsNotesAbout the Author