Synopses & Reviews
Comprehensive in scope, this important work examines the relationship between public opinion and mass communication, from critical ,cultural, and social-scientific perspectives. Essays by leading thinkers in the field of communication examine nature and institutions of public opinion, explore its contexts , including social and psychological context as well as the role of the media , and discuss the role of public opinion asssessment in a democratic society.
"This is an excellent, up-to-date, diverse collection of essays by some of the brightest public opinion scholars, established as well as rising stars. The scope of the book is broad, spanning the history of the role of public opinion from ancient to contemporary times. The perspectives are interdisciplinary, with a felicitous blending of philosophical, political, sociological, psychological, and communication perspectives. Upper-level college students will be well-served by this stimulating collection, which examines the major current issues in public opinion research."--Doris Graber, University of Illinois at Chicago
"....Impressive...warrants attention from scholars and teachers in the fields of both public opinion an political communication. The book has a number of features that commend it to these audiences."--Canadian Journal of Political Science
"Glasser and Salmon have given us a collection that is consistently rich in thoughtful reflections about the status of the field, replete with vivid and well-written reviews of the dominant agreements and disagreements in an area of central importance to modern politics."--American Political Science Review
"....A valuable work....For the student, this book provides the theoretical foundations necessary for any full understanding of public opinion."--Journalism and Mass Communication Educator
"...The book is an excellent tool for the public relations practitioner and academician and I have found it an important addition to my professional library."--Public Relations Review
This volume offers an unprecedented range of scholarly perspectives on the relationship between public opinion and communication. With contributions written from social-scientific, historical, critical, and cultural traditions, the book illuminates the importance and richness of treating "public opinion" as a multifaceted concept. Topics covered include the nature and institutions of public opinion, media influences, social and psychological contexts, and the role that public opinion assessment plays in a democratic society.
Comprehensive in scope, this volume offers an unprecedented range of scholarly perspectives on the relationship between public opinion and communication. With contributions written from social-scientific, historical, critical, and cultural traditions, the book illuminates the importance and richness of treating "public opinion" as a multifaceted concept.
About the Author
Theodore L. Glasser is professor of communication and director of the Graduate Program in Journalism at Stanford University. His work has appeared in a variety of publications, including Critical Studies in Mass Communication
, Journal of Communication, Journalism & Mass Communication Quarterly
, Nieman Reports
, The Quill
, and The New York Times Book Review
. Custodians of Conscience: Investigative Journalism and Public Virtue,
written with James Ettema, was published in 1998 by Columbia University Press.