Synopses & Reviews
Synopsis
Chapters written by: Robert L. Heath - James E. Grunig - Larissa A. Grunig - Steve May - Ron l Rensburg - David McKie - Jaquie L'Etang - Dejan Vercic - Peggy Simcic Br nn - Jesper Falkheimer - Jakko Lehtonen - Susanne Holstr m - Finn Frandsen - Claudia Mast - Anna Maria Theis-Berglmair - Romy Fr hlich - Ulrike R ttger - Peter Szyszka - Juliana Raupp - Benno Signitzer - Kurt Imhof - and many more
Synopsis
This volume is a major contribution to the transnational debate on public relations research and communication management. It presents dominant concepts and research findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This book honours G nter Bentele, one of the leading minds of public relations research, while also providing academics, students and communication managers insights into effective public relations practice based on empirical evidence.