Synopses & Reviews
Why Do You Need this New Edition?
At all stages of the public speaking process, you can learn how to develop and apply
strategies to speaking situations you encounter throughout your life. In this new edition,
Public Speaking: Strategies for Success maintains its solid foundations of strategy,
practical skills, rhetorical theory, diversity, ethics, and civic participation, while offering
fresh innovations that reflect the needs of today’s beginning speakers.
1. For earlier treatment of delivery and presentation, the chapter on delivering the
speech has been moved toward the beginning of the book (Chapter 3) to make it
easy to practice voice and body presentation early in the course, and corresponding
changes have been made in other chapters to support this move.
2. Chapters 7 and 15 have been substantially updated to reflect the information technology
that you know and use today. With the distinction between electronic and
printed materials becoming more blurred, each chapter offers a unified perspective,
treating research sources and visual aids without regard to their medium. Special
attention is paid to evaluating the credibility of sources.
3. New! Rhetorical Workout features help you develop skills through focused,
step-by-step applications of concepts and principles in each chapter.
4. New! Student View quotations from public speaking students around the country
appear throughout the book, so that you can learn from and be encouraged by
5. New! A new Summary format and the addition of Key Terms lists offer more userfriendly
ways of reviewing and reinforcing the concepts and theories in each chapter.
6. Increased attention on civic engagement gives more examples of–and strategies
for–public speaking situations within your campus and community and shows how
these situations are part of the public forum.
7. Revised and updated examples help illustrate theoretical principles more clearly, reflect
current issues, and represent a diverse range of speaking topics and situations.
8. An updated photo program gives a variety of illustrated examples in which to see
others–both professional and non-professional–offering public presentations.
Public Speaking: Strategies for Success proposes that at all stages of the public speaking process, people should learn how to develop and apply strategies to speaking situations they encounter throughout their lives.
David Zarefsky, one of today's leading scholars in speech communication, encourages the reader to think through and about the public speaking process. Zarefsky urges the reader to consider the diversity of audiences, occasions, and speakers and to choose a specific purpose, a relevant topic, and the appropriate material to make their speeches successful.
Public Speaking: Strategies for Success, 5/e
David Zarefsky, Northwestern University
ISBN 10: 0205504051
ISBN 13: 9780205504053
Public Speaking: Strategies for Success, Fifth Editionproposes that at all stages of the public speaking process, students learn how to develop and apply strategies to speaking situations they encounter throughout their lives.
David Zarefsky, one of today's leading scholars in speech communication, encourages students to think through and about the public speaking process. Zarefsky urges students to consider the diversity of audiences, occasions, and speakers and to choose a specific purpose, a relevant topic, and the appropriate material to make their speeches successful.
New to This Edition:
- Expanded coverage of outlining in Chapter 10 with new examples and organization aids in this area often cited as a common struggle for students.
- Chapter openers have been expanded to include not only a list of objectives for each chapter, but also an opening quotation and an outline, allowing students and instructors to have a quick overview of the material to follow.
- An increased focus on ethics in public speaking throughout the text and in a new boxed feature called “A Question of Ethics,” which highlights ethical issues students may want to consider as they prepare their own speeches or listen to the speeches of others.
- Chapter 13 and the “Using the Internet” features in each chapter have been carefully updated to reflect the ever-increasing role of information technology. Special attention is paid to the critical notion of evaluating material available on the Internet.
- A thoroughly updated photo program gives students a variety of illustrated examples in which to see others–both professional and non-professional–offering public presentations.
TECHNOLOGY ADVANTAGE— MySpeechLab is a state-of-the-art, interactive and instructive solution for introductory public speaking. Designed to be used as a supplement to a traditional lecture course, or to completely administer an online course, MySpeechLab combines an E-book, multimedia, video clips, speech preparation activities, research support, tests and quizzes to completely engage students.
“This text provides a detailed foundation and guide to public speaking for real students that neither patronizes them nor skimps on the quality of the material presented here. This is a text students will want to keep with them and refer to often.” — Prof. Elizabeth R. Alcock, Bristol Community College (MA)
Maintaining the ideal that public speakers of all ages and stages should learn how to develop and apply strategies to speaking situations they encounter throughout their lives, this updated edition provides revised and updated examples to help illustrate how to apply theoretical concepts clearly and reflect current issues.
Zarefesky's Public Speaking urges public speakers to think through and about the public speaking process and to also consider the diversity of audiences, occasions, and speakers; to choose a specific purpose, a relevant topic, along the appropriate material to make their speeches successful.
As one of today's leading scholars in speech communication, David Zarefsky's revised edition offers "rhetorical workout" boxes to increase skills development, updated information technology to connect the theories and concepts of public speaking to everyday life and a "student's view" box so that students can learn from their peers.
Public Speaking, places a strong emphasis on developing strategies and making choices. Reinforcing the idea that public speaking is a skill that can assist in helping students communicate in their personal, professional and social lives. Throughout the text, students are encouraged to think through and about the public speaking process, as well as consider the diversity of audiences, occasions, and speakers, enabling them to choose a specific purpose, a relevant topic, and the appropriate material to make their speeches successful.
Table of Contents
PART I: Foundations of Public Speaking
1. Welcome to Public Speaking
Why Study Public Speaking?
Public Speaking and Communication
The Public Forum
The Rhetorical Situation
Determinants of the Rhetorical Situation
The Quest for Quality
Ethics: Respect for Audience, Topic and Occasion
2. Your First Speech
Goals and Strategies for Your First Speech
Strategies for Organizing Your Speech
Practicing the Speech
Presenting the Speech
3. Listening Critically
Are You Really Listening?
Strategies for Careful Listening
Evaluating Speeches Critically
4. Analyzing Your Audience
Checking Audience Demographics
Respecting Audience Cultures
Understanding Audience Psychology
Strategies for Analyzing the Audience
Analyzing Your Own Ethos
PART II: Invention and Development of the Speech
5. Choosing Your Topic
What Makes a Good Topic?
How to Choose a Good Topic
Developing a Strategic Plan
Developing the Purpose Statement and the Thesis Statement
Analyzing the Thesis Statement
6. Researching Your Topic
Strategic Perspectives on Research
Types of Supporting Material
Finding Supporting Material from People
Finding Supporting Material in Print
Finding Supporting Material Electronically
A Strategy for Research
Note Taking and Filing
7. Reasoning with Your Audience
Proof, Support and Reasoning
Strategies for Reasoning Through Example
Strategies for Reasoning Through Analogy
Strategies for Reasoning Through Signs
Strategies for Reasoning Through Cause
Strategies for Reasoning Through Testimony
Strategies for Reasoning Through Narrative
Avoiding Errors in Reasoning
Reasoning in Public Speaking
PART III: Arrangement of the Speech
8. Organizing the Speech: The Body
Why is Organization Important?
Selecting the Main Ideas
Arranging the Main Ideas
Selecting and Arranging Supporting Materials
9. Organizing the Speech: Introductions, Conclusions, and Transitions
Introductions: Beginning the Speech
Conclusions: Ending the Speech
Transitions: Connecting the Elements of a Speech
10. Outlining the Speech
From Ideas to Outline
The Preparation Outline
Sample Preparation Outlines
The Presentation Outline
Sample Presentation Outline
PART IV: Style and Delivery of the Speech
11. Achieving Style through Language
What is Style?
Defining Terms Appropriately
Achieving Clarity, Rhythm and Vividness
Style and the Entire Speech
Achieving Good Style
12. Presenting the Speech
Characteristics of Effective Presentation
The Voice in Presentation
The Body in Presentation
Modes of Presentation
Practicing for Speech Presentation
13. Using Visual Aids
Benefits of Using Visual Aids
Types of Visual Aids
Traditional Visual Aid Materials
Preparing Visual Aids
Computer-Generated Visual Aids
Using Visual Aids in the Speech
PART V: Uses of Public Speaking
Planning Your Strategy
Purposes Achieved Through Persuasive Strategies
Plan Your Strategy
The Elaboration Likelihood Model
Constraints on Effective Persuasive Speaking
Strategic Resources for Specific Purposes
Generally Available Strategic Resources
Organizing Persuasive Speeches
16. Celebrating: Occasions for Public Speaking
Fitting Your Speech to the Occasion
Speech Combining Deliberative and Ceremonial Goals
Appendix: Speeches for Analysis and Discussion