Synopses & Reviews
This second edition of Clint C. Wilson and Felix Gutierrez's groundbreaking Minorities and the Media sheds new light on the historical relationship between the four largest racial groups and the mainstream media in the United States. This updated text, Race, Multiculturalism, and the Media illustrates how, in the past decade, much has changed yet much remains the same. Although the term minority is no longer accurate in many cases, numerous inequities still exist. At the same time, the notion of mass media has been broken down into media targeted at specific, often racial, classes. Recent developments in the participation, representation, and activism of Latinos, African Americans, Native Americans, and Asian Americans as they have been represented in various media are interwoven throughout the text. The authors thoroughly examine the various forms of the media: film, television, radio, newspaper, and magazine including advertising; then present a new chapter on public relations.
Students, scholars, and professionals in media studies, journalism, ethnic studies, sociology, and social psychology will find Race, Multiculturalism, and the Media an unequalled text.
Synopsis
This updated edition of the innovative book Minorities and the Media sheds light on the historical relationship between the four largest racial groups and the mainstream media in the United States. Focusing on Hispanics, African Americans, Native Americans and Asian Americans, the book illustrates that while the term minority is no longer accurate in many cases, inequities among the four groups persist, and that the notion of mass media has now diversified into media which are targeted at specific, often racially defined, audiences. Through an examination of cinema, television, radio, newspapers, magazines, advertising and a new chapter on public relations, the book demonstrates how the four groups are represented by the various media.
Description
Includes bibliographical references (p. 263-264) and index.