Synopses & Reviews
An inspirational inside look at the trailblazing methodology developed by the nonprofit strategy and training organization, smartMeme, this unique exploration provides progressive activists with the tools to get stories into the media, build successful campaigns, and connect with other organizations the world over. Providing resources, theories, hands-on tools, and illuminating case studies for the next generation of activists, this resource shows how culture, media, memes, and narrative intertwine with social-change strategies and offers practical methods to amplify progressive causes in popular culture. A summation of the smartMeme approach, this study in memetics provides practical exercises to augment movements for justice, ecological sanity, and transformative social change.
"Brilliant and invaluable." David Korten, board chair, YES! Magazine, and author, The Great Turning: From Empire to Earth Community
Yo organizers! Stop what you are doing for a couple hours and soak up this book!" Chuck Collins, senior scholar, Institute for Policy Studies, and author, Economic Apartheid in America
Re:Imagining Change is such an incredible resource! This is a book to consume, to go over meticulously, mark up, share with friends, and keep within arm's reach on the shelf.” Adrienne Maree Brown, executive director, The Ruckus Society
About the Author
Patrick Reinsborough cofounded the smartMeme strategy and training project as a vehicle to explore the intersections of social change strategy, imagination, and narrative. He lives in San Francisco. Doyle Canning is a strategist, a trainer, and an organizer with a commitment to building holistic movements for racial justice and an ecological future. She lives in Boston.