Synopses & Reviews
As a small museum staff person, you are responsible for a lot, including areas outside of your expertise or training. You need a quick reference that makes the process of becoming a sustainable, valued institution less overwhelming. The Small Museum Toolkit is a collection of six books that serve as a launching point for small museum staff to pursue best practices and meet museum standards. Each brief volume, written in a friendly tone by experienced museum professionals, helps you define the questions you should be asking, gives you tools to achieve your goals, and guides you where to go for help.
Synopsis
Museums exist to serve their audiences; however, the scope of this charge is constantly being challenged and changed. This book looks at new roles small museums have taken as they find ways to become irreplaceable members of the community, engaging with and advocating for their audience--from large-scale marketing and public relations efforts to welcome signs and entrances. Book Five encourages small museums to examine their audiences and make them comfortable, program to their needs and interests, and spread the word about the museum's good work. It also features several case studies of successful evaluation programs, sample press releases, accessibility checklists, visitor experience checklists and more.
Synopsis
Museums exist to serve their audiences. This book describes how you can better relate to your audience, looking at how small museums are engaging with and advocating for their communities. We address marketing and public relations, visitor services, accessibility, and easy ways to find out what your audience members think about and want from you.